App Store Optimization (ASO) is the process of improving app visibility within the app stores and increasing app conversion rates(App Install or App Downloads). You can do so by optimizing your App Name, App Title, App Screenshots and App Rating & Reviews.
The truth is that App Store Optimization is key to your mobile business. Without working on an ASO strategy, it will be really (really) hard to get the result you expect, both in terms of ranking and of discoverability.
ASO is crucial for your app to get more organic downloads and enable you to spend less money on paid downloads. The ASO strategy should be prepared and implemented hand in hand with the UA strategy to get the best results.
ASO enables your app to be more easily accessible because more easily findable and discoverable. A lot of users browse the stores without knowing what they want to download so it is a great opportunity to get new users to find your product.
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