Rich snippets are a type of on page mark-up or extra bits of text.Its including structured data markup in web content helps google algorithms to better index.When your web pages include structured data markup,google can use that data to index your content better.Having structured data also improves click-through-rates.
Rich snippets are providing additional pieces of information and appearing just below the search result.It's allow a search result to stand out in the crowd and enable an online visitor to make a well informed click decision.
Rich snippets makes your content eligible for two kinds of features:
Answers from the knowledge graphs
Enhanced presentation in search results
Google supports rich snippets for the following data types:
Product
Organization
New article
Event
People
Authorship
Video
Location
Recipe
Review
By updating all these fields properly according to guidelines, you can rank better in organic search results for targeted keywords and dramatically increase websites visibility.
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