Google My Business (GMB) is a helpful way to strengthen your business’s online presence and credibility. In this context, citations refer to mentions of your business's name, address, and phone number (NAP) on other websites.Citations from reputable websites, directories, and local listings reinforce the legitimacy of your business in Google’s eyes. This can help improve your GMB ranking in local searches, as Google uses these references to verify that your business information is consistent across the web.Citations on local directories (e.g., Yelp, Yellow Pages) and industry-specific sites enhance your local SEO. Local citations tell Google that your business is active and relevant in its geographic area, which helps boost its visibility for nearby users.
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