How to gain on these larger audiences during the pandemic!

How to gain on these larger audiences during the pandemic!

In order to gain on these larger audiences, brands must first decide how their ads will address consumer concerns as well as empathize to develop truly meaningful connections with their brands.

While quarantining has presented many challenges for consumers, ranging from convenience to safety, it has also accelerated changes in consumer preferences and concerns, making this the perfect time for brands to convey their interest in making consumers’ lives simpler and safer.

During almost any commercial break, you will notice ads paying mind to the world’s current state of affairs in their messaging.

Many have been focused on keeping consumers safe during the pandemic, encouraging people to wash their hands and participate in social distancing, as well as communicating how the brands themselves are social distancing.

Running more strategic ads now is an investment, as it will breed strong consumer support in the long run. Pardon the phrase but addressing personal habits and social distance is becoming a hygiene factor in doing business going forward.

After you adjust the content of your ad to speak to safety and simplicity, the big opportunity for businesses to differentiate themselves in the marketplace is to deliver their ads in a similar manner.

One way to do this is by integrating ad setup that makes it easier for consumers to engage.

Some platforms allow users to use their smartphones to listen to and interact with ads, immediately taking them to a virtual storefront where they can purchase the products they want or respond to any desired call to action with just a few button pushes.

Using this means that not only are consumers able to connect with what they are interested in more easily, but brands can reach their target audiences more effectively and convert much more quickly, reducing leakage and improving marketing spend ROI.



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