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The 3 main sections of SEO broken down to show you what needs to be worked on first.



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The 3 main sections of SEO broken down to show you what needs to be worked on first.

Whenever you start to do your own SEO you may think it's an easy thing because you just need to build a few backlinks.  Well, I can tell you that backlinks will definitely help you out if you know where to get the right ones, but that's not the only thing you need to focus on when it comes to doing your own SEO.  Almost everything factors into your rankings, not just building links on 3rd party websites and aiming those links at your pages, and that's why I'm going to go over the basics in this discussion The 3 main sections of SEO broken down to show you what needs to be worked on first.

Yes, I'll only be going over the basics, but even then this discussion will have a lot of information in it lol.  If I were to dive deep into every little section here it would be a 15,000+ word discussion, and no one wants to read that much content, so it would be a wast for me to write it all up haha.  You'll understand what needs to go into your SEO and you can decide to do it yourself or outsource it to a credible company who can help you boost your rankings.  I do know that if you aren't aware of everything that goes into SEO, and you've been paying people money to do it for you, your eyes will be opened a bit more when reading through this discussion.  You'll understand what you need to do for your own website in order for those high-quality backlinks you just purchased to take full effect and help boost you to the top of the SERPs The 3 main sections of SEO broken down to show you what needs to be worked on first.


Website Hosting
When you start to think about your own optimization and rankings, you need to start with the company that is hosting the actual code of your site.  You can go with big box companies like GoDaddy and be put on a shared hosting plan with 100 other websites, but your pages might lag a bit and take a few seconds to load.  Now, a few seconds isn't a bad thing, but if you pair it up next to a website that has its pages loading in 0.02 seconds, then you're going to be seen as the lesser of the two and your rankings will not be as good.

Yes, your rankings won't be as good if your pages take a little while to load.  This is because Google and the other search engines want to give their visitors the best experiences possible, and your slow loading website isn't a good experience for most people, so you'll be bumped down the rankings until you speed up a bit.

Don't worry, you can just get a better plan on a more dedicated server or you can switch hosting companies entirely.  I like going with NameCheap because they're not expensive and they're decently fast for the amount of money you pay.  I also like using t35hosting.com for some of my bigger websites since I've been with them for a while and their support is top notch The 3 main sections of SEO broken down to show you what needs to be worked on first.

If you're on a $3 a month hosting plan you shouldn't expect anything great.  There are even people out there that pay $15 a year for hosting and then complain about their pages taking forever to load.  Don't be one of those people, just pay a little bit of money each month and get a better host The 3 main sections of SEO broken down to show you what needs to be worked on first.


On page optimization
In the world of SEO, there are 2 main things you need to do, one is on page optimization and the other being off page optimization, and neither can work its full potential without the other.  Think of this as a sort of yin and yang scenario, both work well with each other to create balance, but you can't just have one and expect everything to be amazing.

Your design needs to be responsive
If your design itself isn't optimized for mobile traffic, you're going to notice your rankings slipping.  Google now prioritizes websites that are mobile friendly since over 50% of their traffic now comes from smartphones.  Remember, they're trying to please as many people as possible and give them the best experience online.  If your website isn't fitting just right within their phones, you'll get a kick down the rankings over time.

Add alt tags to your images
This is something more and more people are starting to catch on to.  You need to add little tags to each of your images so the search engines understand what they're looking at.  Search engines like Google, Yahoo!, and Bing have extremely intelligent algorithms along with spiders, but you need to think of them as blind when it comes to your images.  Adding the alt tags to your images is like putting brail on them in order for the spiders to read what the image shows and they can then report it back to the engine itself.  The better your website is understood, the more likely you'll rank, and that means more traffic for you The 3 main sections of SEO broken down to show you what needs to be worked on first.

You need to add optimized titles
This is a pretty basic part of optimization since it's likely what you'll be found for in the SERPs.  Think about it, how often do you add a title to your page and find that exact one within the SERPs?  Pretty often, and that's why you need to optimize it.  Add a keyword or two, make it look natural, and it also needs to be written in a way that entices someone to click through.  If you can do that, you'll have a winning combo for both the engines as well as the people viewing your listing.

You need to add optimized descriptions
Again, this is a pretty basic thing in today's world since it's been a staple for on-page optimization for the last 20 years.  All you're doing is adding a meta description to your pages.  You'll likely want to use a unique description for each page so you can spread a wider net on keyword targeting, but that's entirely up to you (do it anyway lol). 

I like adding 2 or 3 keywords into my descriptions in order to target a few as long as I'm not adding this description to my homepage or a product page.  If it's a general blog post or subpage, I will target multiple keywords, but if it's my homepage I will tend to just target my main keyword.

Add plenty of meta keywords
Bigger engines like Google don't really factor in your meta keywords anymore, but the smaller engines used by a few people still look at them.  You may not get an extra 1,000 people a day to your website because you added some meta keywords, but you will likely see some additional people every month coming in and hopefully making a sale The 3 main sections of SEO broken down to show you what needs to be worked on first. 

Your content must have the right keyword density
If you're writing your own content or outsourcing it to a credible content writer, you need to make sure it's optimized for the keyword your trying to target.  I like using a keyword density of around 3% even though people say going up to 5% is perfectly safe.  I want to make sure my content will be well within the density guidelines set by the search engines just in case they decide to crack down a bit more on what they're indexing. 

If you're targeting 3% or even 5% keyword density, this means you will have 3 or 5 keywords in every 100 words of content you're writing.  If you're going to write up a 2,000 word article, and I suggest you always shoot that high, you will now have 100 keywords in that article if you are going with 5% density.  If you don't know how to write, having 100 keywords in your content could make it look unreadable, and the search engines won't be too happy with that.


Off-page optimization
This is the other major part of SEO, and it's because you're now building votes in the form of backlinks on 3rd party websites.  The more votes you get from established 3rd parties, the better your rankings will be, but this section of SEO needs to be approached with caution because it can be screwed up quite easily.

Build quality backlinks
Sure, you can pay someone to build you 1,000,000 backlinks today and only spend $30, but you won't be happy with the outcome since those links are likely spammy and search engines hate spammy style links.

Instead, focus on building relationships with websites in your industry and niche, then reach out to see if they're let you write up some content for them.  You write up an amazing article for them, they give you a dofollow backlink, and you get a boost in the SERPs for getting mentioned on a quality website.  If you were to just post a spun article to 1,000 wiki pages, you won't get the same quality even if someone tells you it's amazing and will put you on page 1 for all of your keywords lol.

Increase your online reputation
People tend to focus only on placing hyperlinks when it comes to getting your 3rd party votes.  In today's world, an unlinked mention helps you build up your reputation online, and that might get you some additional links from the people reading.  Now, on platforms that auto-generate your URL into a link, you can post and be just fine, but some platforms won't do that because they don't want to riddle their pages with spam.  So, just post your blank URL with not hyperlink and people will likely highlight it then right click and open in a new tab. 

In the next few years we will likely notice more optimization tricks like this because the search engines are starting to look for more mentions online about your website, then they will factor it into their algorithm and rank you accordingly.  If you do the mentions now, you will be ahead of the game later, and you will likely get a nice little boost in the SERPs The 3 main sections of SEO broken down to show you what needs to be worked on first.


In conclusion
When you decide to do your own SEO, you need to know what you're getting into before you start, because you could really screw something up and hurt your rankings for a very long time.  If you know what you're doing, just take your time and never rush it because you could still screw something up lol.  Never hire a freelancer who is just going to use software to build your tier 1 high-quality links, because you're just taking 2 steps back before you even start.  Take your time, focus on high-quality stuff, and you should be just fine The 3 main sections of SEO broken down to show you what needs to be worked on first.


Remember to follow me!
https://www.seocheckout.com/user/TommyCarey


Thanks!

Tommy Carey

Comments

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rlpzbeermoney
How much would you say does having a quality webhosting provider, be a contributing factor into the success of your SEO? There are some really shady ones out there which offer really cheap rates. Should I spring more dough into the well known ones?



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overcast
I think title, keyword and the backlinks is how I'd break it down. Title is what is making the Search engine to check the page. And the keywords on the page is what it makes the people stay on. So the third thing is going to be the links. So you can see that breaking down things in that case would be interesting thing to consider there as well. I have learned that SEO breaking down on that would not be that easy.



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Martinsx1
Exactly! You made a very good point about how useful backlinks and keywords are in SEO and Google ranking because without using the right keywords, you can easily forget about getting ranked higher in Google. Ensuring to use high quality backlinks will generate your business website appropriate traffic that would help it grow.



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overcast
Yes the thing is google is ignoring a lot of links. But that does not mean we should stop making the links. The links are how the people find each others content. And it'd be reasonable to say that it takes a lot of time to get the site on the page 1 and if we make use of the sections that can bring traffic then we should use them in SEO.



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Martinsx1
When you take out the time to make a high end quality backlinks, there is no way Google would overlook such backlinks because it's very essential and helpful in getting one's site the desired results it needs. One good and high quality backlink is better than 50 low quality backlinks.



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overcast
Google usually looks for the high quality sites. So it's kind of hard for us to think which site has high quality ranking in their mind. And the ranking is lot different for them. As you can see it is not going to be that easy to understand that. So I think to some extent we can find out what makes the backlinks as well.



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Corzhens
You said title, keyword and backlinks but it seems you had forgotten the most important element which is the content. My understanding of SEO starts with the uploading of unique contents that is not copied from any source and has no duplicate parts. It is also relevant to the niche and well-written with no grammar errors and spelling mistakes. Adding images can enhance the content which can boost your ranking in the search list.



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overcast
Content quality is assumed in such case. Because if there is not quality content, people eventually move away from that site. So one should understand that part that content does matter. And we have to get the content right. If content is not properly considered it can affect many people. That's what I have learned so far.



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jaymish2
Great tips especially for someone like me who is slowly learning SEO . I also think that you should learn to do SEO yourself and keep up with any new strategies, so that if you have to outsource you can tell whether the freelancer/company is doing the right thing or not. There are so many SEO services out there, but I've heard of people who think they have wasted their money on them and have no clue on where to start to fix the problem.



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Youngshark
I can specifically say that I did not know much about hosting and the disadvantages it can have if you do not choose wisely. There are pages that take forever to load out here and seems like that may be one of the issues. Mostly surfers like me just move on to the next best website.



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cmoneyspinner
You make it sound so easy. The 3 main sections of SEO broken down to show you what needs to be worked on first. It is easy if you develop a habit of doing it. Lots of people mention NameCheap for a domain name and hosting. They say it's a bargain. Evidently, they're good at managing their online reputation. The 3 main sections of SEO broken down to show you what needs to be worked on first.



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overcast
I found some of godaddy deals lot cheaper. I have found out that though namecheap sometimes appear cheap in long run has more upsell in the dashboard. So it'd always better to make use of part that they need a bit more working in the background. On that note I prefer to use the godaddy.



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vinaya
When I was ready to buy a domain and hosting, I went to Go daddy. However, my payment was disapproved because my paypal was unverified. I then went to namecheap and the site accepted payment. I have been using namecheap since 2015.
If you are starting out, namecheap can be really cheap, you can find domains for less than a buck and hosting for less than $15 per year.



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overcast
I see. Some of the companies do allow the payments through the debit or credit card. And it does work though. But not sure how it may approve with the paypal or without it. Some sites maintain paypal for records. so that they can give the refunds. I have seen that working for most hosting companies.



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Martinsx1
I have learnt quite a lot about SEO ever since I started following and reading all your articles on Seocheckout and I must say that the subject matter discussed in the article above are still as useful as all that you have written on about SEO in the past, all I can say is that you should keep your good work because it's very beneficial to lots of people here on this platform. Making sure to use the best web hosting is one thing any webmasters shouldn't take lightly because it's one of the core ground work to helping boom your SEO.



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Kakashi2020
On Page Optimization is a must-do if you want your site to be SEO friendly. Having your site mobile friendly would give you a lot of visitors and that means more conversions. Also it would give you higher rankings. Combine this with Off Site SEO and you'll definitely rank faster.



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Martinsx1
This is a very good point about page optimization and making one's site to be mobile friendly. Over 70% of internet users are making use of mobile devices to connect to the internet, so cutting off mobile phone users from getting into your site will definitely cut off a good number of visitors to your site.



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amelia88
Thank you for simplifying the process! When you're just starting to look into SEO, it can feel really overwhelming, so I appreciate it being broken down into easy-to-manage steps like you've listed.



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stbrians
This is one area that I need more tuition. Tell us the best and if possible the charges. We ned the best in order to really becime successful.



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vinaya
I am on namecheap and I use shared hosting plan. Well, I understand the problem associated with shared hosting (because your website is terribly slow), however, I am not upgrading hosting plan yet because my websites are still small and they are not getting a lot of visitors.
I understand the importance of onpage and off page seo. I find offpage seo little difficult because when it comes to generating backlinks, I am pretty bad at this.



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clairmatin
Your content must have the right keyword density

I think this is the most important one out of all of them. Keywords play a big role when it comes to your ranking.
All other points you've mentioned are also very important. Thank you for simplifying everything.



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treecko142
I find that other than your site's reputation, having good titles and relevant keywords really help a lot in improving your rankings on search engines, especially when working in an industry which is already populated by other websites.



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Chinet23
This is indeed a comprehensive discussion of SEO. Thank you for breaking down all the nitty gritty regarding this topic. Now, I've learned there's a lot to consider in doing SEO and how it is really a stiff competition and there's a lot of stuff that factored in to make it successful. There's still so much to learn as I go along the process and it's no easy task.



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Corzhens
I have read an article that is recently published that mobile browsers are now dominating the internet hence websites should have the capability of handling the apps. As of the estimate, more than 50% of the websites are responsive already but the testing showed that more than 40% of the websites are still fixed in design for the computer browser. If your website is not responsive yet, think of the amount of traffic that you lose.



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Alymae
Excellent article! I really want to learn more about SEO since I'm still a beginner. You've explained it well that a beginner like me can understand. Now I know what steps to take to ensure a better chance of success in this field. Before I just thought it would be better to have a lot of back links to have better chances of bringing traffic to your site. Now, I know it's better to go for quality than quantity. Thank you for these tips. Keep up the good work.



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anchoreztin
I will take notes of these pointers I want to polish my skills as an SEO. It is very informative. And the article is engaging



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romyter013
"Add alt tags to your images"

I totally agree on this one. This is something that targeting not just customer, people who only understand it but also aiming people who are starting to know your website and with the help of the pictures you tagged on it, it will be more easier for them to understand which or what they really to choose.



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