Writing content isn't enough, you also need to promote it!

Writing content isn't enough, you also need to promote it!

Everyone talks about how Content is King, and that's definitely true, but if you're not promoting your content then you're just leaving money on the table at the end of the day, week, or year.  How many times on Facebook have you seen a company advertising an article or blog post they just published, and they aren't sending you to a sales page?  It happens pretty often, and it's because successful people know you shouldn't always be pitching to your potential customers.  Instead, they publish great content that gets their potential customers to start thinking, then they will decide if they want to make a purchase. 

If you're not promoting your content, and your competitors are, you'll constantly be losing the marketing battle and they will always be better than you.  Do you know how to compete with them?  Well, you're reading this discussion so you probably know you need to promote your content!  Below are a few ways you can go ahead and promote your best posts


Use your email campaigns to shed light on your blog posts
After you know which blog posts are getting more attention, you'll know which ones are the winners, and these are the ones that should be promoted within your newsletters.  If you don't have a newsletter set up, you're losing to your competitors already, so get over to MailChimp and set up a $15 account to get started sending out newsletters to your subscribers you'll soon obtain!

When you send out these newsletters, you don't want to just copy and paste the entire article into the email, you want to add the title and a little snippet of the article to entice them to click through.  If you do this, you can add 4 or 5 titles along with snippets, and that will increase your click-through rates which will increase your traffic as well as your sales

Participate in forums and use your signature
When you're on niche related forums, you can usually share a link in a post if it's relevant to what the person is talking about in the original post.  If you're just spamming your links around the internet, you'll likely get banned that very day, so do this strategically.

One way to play it safe, but you'll likely get less of a response, is to use your signature to promote your best blog posts.  This will usually get you a backlink as well as some additional promotion for every post you make on that forum

Share your new content on social media
If you have a website, you likely have social media profiles on every major platform for it, so you might as well be using them!  All you have to do is post a link to your social media pages or profiles and write up a little description for each post.  You may not get 1,000 likes on each post or get a ton of traffic because of it, but that could change with a single post, and you never know when that post will be.

Use PPC to pull in visitors
You can go on Facebook or Adwords and easily set up a PPC campaign for your sales pages, as well as your blog posts, but not many people are pushing traffic to their content pages where they don't make direct sales.  Why are they doing this?  because everyone wants to make money right away and they don't invest in their company the right way, they just send traffic to the pages that make them money and they don't nurture a lead.

Set up a PPC campaign on Facebook and get super targeted, you'll see a decent amount of people subscribing to your newsletters or coming back time and time again to read what you're new blog posts are all about.  Set up an Adwords campaign and you will see people coming in, doing the same as the people from your Facebook ads, and you'll be winning the content game

In conclusion
If you aren't getting 20,000+ unique visitors a day right now, you need to promote your content whenever possible.  You need to be sure that you're promoting the right content and not what you think is perfect.  Whatever is getting the best rankings in Google, what content is getting the most comments, what content is getting the most attention, and if you can figure that out then you know what needs to be promoted


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Thank You!

Tommy Carey