Why your website or business should have a loyalty program

Why your website or business should have a loyalty program

No matter what type of company you have, online or brick and mortar, you can have a loyalty program in place to boost your returning customers who want to hit that goal of 5 or 10 orders to get something for free or at a discounted rate. People are getting used to loyalty programs at food-related businesses, but that shouldn't stop you from offering one at your online boutique or eCommerce style store.

Offering a loyalty program for customers will almost always increase your sales and returning customers. You may not make an extra million dollars because of it, but you'll be creating more returning customers, and that's more money in your pocket at the end of the month

Below are a few reasons why you should be running some sort of loyalty program on your website, and they are:

You're able to collect user data easier
The world of online marketing revolves around user data because it's how we target potential customers online. Without data we would not know who is viewing our ads, purchasing our services, where they're from, etc. We would be blind unless they told us personally all the stuff we wanted to know which is actually easy to collect by using a loyalty program.

With your program, you can ask them their names, emails, where they're from, and anything else related to your website that you think is pertinent to your program.

Make your customers feel valued
When you offer a loyalty program, you're in control of the benefits, which means you can give away a fee flyer or you can give away a free car. Depending on what you can afford will show how valued you see your customers, no matter how much money is in your bank account, your customers want to feel valued.

If your customers are spending $150 every time, and you're giving away a $15 product after they order 10 times, they won't feel very valued, will they? Now, if you're selling something for $150 and you give every 3rd order away for free (if you can afford to), they will come back every time because they're only a couple orders away from a free thing they already want/need

Boost your branding with a simple card
If you're handing out loyalty cards, you're essentially branding yourself even more than before, and this is because your logos and website will be all over the card that they need to show everytime they come to your business or website.

These little loyalty cards are the same as business cards, but these ones won't get thrown away because that's like starting over due to the fact they don't have any punches or signatures, so they'll keep them in their wallets or purses at all times for the next use.

Helps build your reputation and authority
The longer you're using a loyalty program, the more reputation you'll be building because more and more people will know who you are and what you offer. You'll be building your authority in the persons mind, which is something better than gold because these people tend to turn into those users who share your website or products to the masses along with a positive review


In conclusion
Online and offline loyalty programs are essential if you want to boost your business by 15% or even 25% if your rewards are great. Give away something for free, or give a nice discount on something expensive, and you will see your repeat customer count increasing month after month


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Tommy Carey