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If you're running a small business and you have big plans on being the main product or service in your industry, you'll always run into copycats if you do end up being successful. People will piggyback off of your name, maybe even use it for their own branding, and they will profit off of clients who think they are working with you or that they're actually you.
I've run into copycats plenty of times in my online journey, some of them were even copying me lol, but doing your due diligence will quickly weed them out as fakes and you can find the real company who has the authority and respect within the industry. People will use another businesses name or branding as their own so they can siphon sales from you, which is kind of sleazy, but it works well since many people out there won't go the extra step to do a little bit of research to figure out how good the website or company actually is.
Below are a few ways you can deal with copycats, and they are:
Start the process of getting a patent when you start
If you have something unique or proprietary, you should always think about getting a patent from day 1, mainly because they take a long time to go through processing. You're not guaranteed to get a patent on your product or service because there could be a different company out there doing something similar to what you are and they've already gotten a patent before you.
If you can't get a patent on what you want, try to modify it and re-apply to get a new patent. Think of it this way, if you can't get a patent because your setup/system/product is too similar to something else out there in the world, you can get a different one and now it's twice as difficult for a copycat to clone what you're doing since someone else out there is watching for someone to break patent law lol
Bring on a patent lawyer when someone breaks patent law
If someone does happen to break the patent law and use your exact setup/system/product, you likely won't know what to do to get them to stop or take them down. This is where a patent lawyer comes into play because they have extensive knowledge of what to do when this scenario does pop up, and it likely will.
Think of it this way, you get a notification or find someone using what you have a patent on and they're not paying you a licensing fee, you send in your patent lawyer sharks to sue the company or person selling something you have a patent on.
There are two outcomes when it comes to someone abusing patent law, and they are:
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Kakashi2020
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