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Whenever you start out online, you probably aren't making many sales calls, but that will likely change in a short amount of time if you're successful enough. I personally hate making sales calls, and that's why I'll usually just handle the warm leads that already showed some interest. Cold calling is another monster in itself, and that's why I'm not going to talk about it much in here lol.
You can't sound robotic when it comes to making sales calls. People have heard it for years, you have the best product on the market and you can get them in at an executive level but they only pay the basic entrance fee or something like that. People don't want to talk to businesses over the phone much anymore, so you need to sound like a person down the street that is just talking about your product they were interested in. To do that, you need to do the following:
Get rid of any scripts you've been using
Sales scripts are a great thing to have, so you know what not to do, so lose them and start from scratch! A sales script is just a templated bunch of words that you're supposed to say and most of the time it can't help you counter what the other person is saying.
Scripts are good for performing actions on your website, but they're not great for talking to people. Think about it, how many times has someone used a script on you and you've thought "This is horrible"? lol. Stop using scripts and just talk to people.
Record your calls for a later examination
You'll have to tell people you're recording their calls if you plan on using them later on for disputes or chargebacks, but I don't think you have to let them know you're recording them if you're just learning from them to figure out what to do and what not to do. I could be completely wrong and you should probably tell them you're recording the calls lol.
After you get a few dozen calls done, go through them all and figure out what felt awkward and what seemed genuine. Remove the awkward and keep the genuine. Yes, eventually you'll have a script that you've written, but you shouldn't be following it. It's more of a learning guide on what sort of responses and discussions to cover, not what you should say exactly.
Figure out what your own patterns are
Everyone has patterns of how they respond to a person and if you're responding with "No prob" or "It's all good" then you need to break that habit and replace it with "No worries at all, I'm glad to help". If you can go over everything and figure out your patterns, remove the too friendly type of speaking and replace it with genuine responses. If you can do this, you'll boost your sales calls success almost overnight.
Set goals and then crush them
If you have some little goals, replace them with something that isn't the easiest to achieve, then crush that goal with hard work and dedication. If you have a goal of talking with 10 people a week, talk to 25 or 30 and watch how much success you have in a short amount of time. I'm not talking about cold calls, because those things are moral killing, I'm talking about contacting people via email or flyer and saying they should contact you if they're interested in your product or service. This is basic sales 101 and can help you build clientele, but you can always crush your own goals by pushing yourself to work longer hours and be smarter about it as well
Experiment with pitches and how you talk
You won't get it right the first time, so use different approaches to how you talk to potential clients and see how they respond. It could be your pitch or just the tone of your voice. Obviously, you won't be able to pick out all the little things that are wrong with your pitch, so you'll want to record them in order to review everything.
In conclusion
If you can do all of the above, you'll boost your sales through sales calls. I guess this could be used with cold calling, but I've never really tried it due to the fact I hate getting telemarketers calling me and I don't want to do that to anyone else lol.
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Tommy Carey
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centurion
Thanks
Centurion Thanks for the nice article. I didn't started for sales call related works yet now. But some years ago I have seen some of my friends has been done huge and huge sales related call about any website by contract based from several marketplace and freelancer and outsourcing related works. Now the rate and ration went to low over all nationwide. I have no experience about to increase sales by making call but I have seen that about any website in query based website owner collect the cell phone number- long cell number list and start calling one by one and also start getting sales and shipment. Thanks Centurion
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