Most small businesses regret not jumping into online marketing sooner

Most small businesses regret not jumping into online marketing sooner

When you start a business you don't always think of what type of PPC campaign you're going to run or where you are going to place banners in order to bring in traffic that will turn into sales.  You're more focused on getting everything set up in order to run smoothly and you want to be sure all your ducks are in a row while you launch.  You're so busy that you may forget how you want to target everyone who doesn't already know who you are and what you're selling, and that's actually pretty normal when it comes to launching a business.

Some small business owners, maybe this is you, decide they don't want to jump into marketing right away because they think their funds are better placed somewhere else within the business.  That's pretty normal, but listen to the masses of successful business owners out there when they say they wished they got into marketing sooner rather than later.  You can boost your traffic, sales, partnerships, etc. when you start early on, which you should be doing.


Online marketing early on can brand and boost sales
Branding is everything right now, and marketing can help just that, so you should always start off as soon as possible in order to get a jump on your competitors.  If your competition sees you coming, they can counter your efforts easily and try to devalue your services or products, which will only lose you sales and make them more profitable.  Now, if you start off early with your marketing campaigns, your competitors won't know where you came from and you will already have plenty of sales and reviews to abolish anything negative coming from your competitors.

Your business can be branded early on, which will boost your sales, and you will have less work to do later on when you start a big branding campaign   Yes, you'll be doing marketing but you will indirectly be branding your website and business along the way which will make it much easier down the road when you decide to do some branding of your own

Marketing budgets gradually increase after starting up
Many companies won't get into marketing because it isn't exactly the cheapest thing to do because it usually consists of a detailed PPC campaign and banner ad campaign in order to get the word out there as quick as possible.  In the beginning, you will want to start off slow, maybe $15 a day, then ramp it up as you get more successful.  You'll never want to put your entire advertising and marketing budget into a campaign because you never know what will work exactly. 

Only use the money you're willing to lose, this way you won't hurt your business in the long run and you can actually be successful if you end up losing what you invested.  Your income will gradually increase, so will your marketing budget, and this means you can keep scaling upwards to make even more money later on. 

Marketing early on can snag big affiliates
When you're just starting out, you might not have a big enough budget to advertise or market everything on your own, and this is where affiliates come in!  If you have a new product or service that could potentially be the hottest on the market, affiliates will flood over to you and start to push your products and/or services pretty hard if they like what they see.

Small affiliates can bring in a sale or two here and there but big affiliates can bring in dozens of sales each day, making you extremely profitable without having to do much of the marketing on your own   Yes, you'll have to do strategic marketing in order to bring in affiliates, which won't likely purchase the product or service themselves, but they will be sure to bring in people who will love what you have for sale

Brand ambassadors love new companies
Many people and companies don't target brand ambassadors because they're difficult to acquire, but if you have something cutting edge and people love it, you can bring in some brand ambassadors quite easily.  If you're wondering what a brand ambassador is, they're basically affiliates who talk about your products and push them as if they were the owner, but they let people know they aren't a part of the company and they're just an ambassador.  You will pay them for their services, and depending on their reach, this could actually cost a pretty penny. 

You can start off with smaller brand ambassadors and pay them a few hundred bucks a month in order to boost your own sales.  You could also work out a deal with a larger brand ambassador and tell them you will give them XX% of your overall sales since they will be the main source of business growth.  Some people will jump on this type of deal because they can make a boatload of cash and others will digitally scoff at you and turn a cold shoulder to you, never to be heard from again


In conclusion
Marketing early on is a great thing to do, even if you're on a limited budget because you can be so much further down the road to success in a year compared to if you were to start your marketing in 6 or 12 months from now.  You'll boost sales, get some big affiliates, bring on some brand ambassadors, and eventually grow your marketing budget large enough that you can do everything at once without worrying much about a campaign that might be a bust


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Tommy Carey