Copy your competitors to be successful online

Copy your competitors to be successful online

Everyone is worried about being unique, but truth be told, you're likely not the first to think of your business idea.  A great way to actually boost your profits and authority is to copy your competitors who have already seen a bit of success.  I'm not telling you to copy each and every article they post, word for word, but you can rewrite their content so it's unique to your readers and the search engines.  If your competitors are using a WordPress theme, you can figure out what they're using and purchase the same design and customize it how you want.  Another thing to look for is how your competitors are doing 3rd party marketing on websites as well as PPC campaigns in order to bring in leads.  If you can copy the things that are already working, you won't waste much money on split testing, which means you can be successful quicker than normal.

Below are a few things you can do to copy your competitors in order to be successful.

Copy their content
When you're going down the content marketing route, you will want to see what is already ranking for the keywords you're targeting, then duplicate any blog posts or articles that are ranking in the top 10.  Now, you will still have an uphill battle after copying the content because you might not have the same domain or page authority as your competitors, but at least you're doing something right instead of testing keywords and figuring out what works lol.

If your competitors are ranking with 1,000-word articles, write up a 2,500-word article and monitor your rankings for a few months after your blog post gets indexed.  Yes, your page will likely get indexed if it's 2,500 words of great content, so don't worry about that.

Copy their design (if possible)
A lot of websites are using WordPress and tend to purchase premium themes in order to avoid paying a programmer and designer a few thousand dollars to build something 100% unique.  Sure, not everyone will be on WordPress and you might have to replicate their designs the hard way, but you can still use a WordPress theme to streamline the process and get a website up and running in a day instead of a few weeks if you were to code it yourself. 

What you'll want to do is go to a website like whatwpthemeisthat and enter your competitors URL.  If they're using a WordPress theme that you can purchase for yourself, it will give you a link directly to where it's listed.  If they're using WordPress, but have something custom coded, you'll have to purchase a theme and customize it to look like it's similar to your top competitors.  If you don't get any results in return, your competitors might be using custom designs or they could be blocking websites that search to see what theme you're using.

No matter the outcome, you need to have a design that fits your niche so people are familiar with your pages as soon as they land on them.

Copy their Advertising Campaigns
When it comes to making money online through a website, you will need to advertise and this means you can set up a PPC campaign or run banner ads as well as email marketing campaigns.  No matter what you choose, there's a good chance you will screw it up your first and second and maybe even your 12th time, but you need to keep going if you want to be successful. 

What you can do is sign up for something like Semrush in order to see what your competitors are doing in terms of marketing, and then copy it because you know it's already working for them.  If your competitor is already successful, you know they've tweaked their campaigns a ton in order to get the best results, which means you don't need to do any split testing to figure out the best ads for your website

Duplicate their campaigns, watch your CTR and conversions, slightly tweak everything along the way in order to have the best ROI possible


In conclusion
Replicating your competitor's success isn't actually a difficult thing to do, but it will definitely take a lot of time to do because you're essentially starting from scratch.  Don't think "I've done it like this in the past, and I know it works, so I'm not changing!" because you're just throwing a wrench into your plans.  You may think it should be done better one way, but your competitors actually figured out something that works better in step 1 because it compliments step 56, but you don't want to do it that way becuase you're not comfortable.  If you do step 1 how you want to do it, you could actually screw up the duplicate campaign later on, which means you're just leaving money on the table.  Get your content in order, be sure it's unique, and watch your traffic rise.  You'll also need a nice looking design, which can be custom coded or a WordPress theme, but in the end it needs to look good


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Thanks!

Tommy Carey