Using Superbowl commercials to make your own ads better

Using Superbowl commercials to make your own ads better

When we think of the Super Bowl, a few things come to our minds like the teams playing to be #1 and the Puppy Bowl that plays alongside the actual game. One thing that a lot of marketers don't think of taking notes from are the actual commercials that play during the Super Bowl. Each commercial this year was priced over $10,000,000 for a 30-second spot, which comes out to roughly $267,000 every single second the commercial is running. The commercials can go for that much because of how many eyes will actually be on the commercial when it's airing. People don't leave their couches when the commercials come on, because it's known that Super Bowl commercials tend to be funnier than an everyday commercial, and that's why we keep our eyes on the televisions

The great thing about these commercials is there are massive marketing teams putting in thousands of hours to construct the best commercial that people will remember as well as boost their own sales and popularity. Remember, there are only 30 seconds to jam thousands of hours of work into, so each second needs to be carefully thought out and that means no calculation can be off even a little bit.

Business owners can learn a lot from these multi-million dollar commercials, such as:


Think about the environment in the commercial
When I think about the company that used their environment the best, I think of the Febreze commercial that I saw once during the super bowl. They had a bunch of people over at someone's house for a super bowl party, which is great targeting since many people are having parties, but they showed why their product is great for before and after the party. Your house will be fresh for when people show up to your home for the super bowl party and you could also use their product after the people leave when the game is over.

The environment has to be relatable and inviting if you can do that with your own ads, you can boost your sales exponentially because people can see themselves doing what the commercial just showed. This trick can be used in banner advertising, PPC campaigns, etc. Just make sure your landing page is inviting and sets the tone

Use various advertising channels
When it comes to marketing, you'll always want to increase your chances of getting in front of the right person, which means you'll need to be on various channels. You could be running PPC campaigns on Facebook, Adwords, and BingAds to bring in sales as well as putting up banners through BuySellAds to target all those website visitors where the site doesn't have Adsense added to their pages.

You will also need to be on social media, posting great content, in order to continually bring people in. I would assume if you're a small business or solo entrepreneur you're not going to be using commercials to bring in customers, and that means every other advertising channel is even more important to pull in sales.

Have the insight to draw people to you
When you are running some advertising campaigns, you need to end with the person thinking "Oh yeah! They are a good company for that!" which would be you being the company and "that" being your service or product lol. If someone can connect with your business on an emotional level, they will remember you for a long time, which will increase your sales exponentially over time and elongate your business life.

One commercial I saw that did this well was from Verizon. They had a call in progress from a dispatcher relaying a message to a first responder, and the first responder getting to the scene. They then showed that the call was done through the Verizon network, which saved a life, and people started to think "Verizon does more than just power my own cell phone, they help save lives" which is a great thing to have in someone's mind when you change an insane amount of money for your monthly plans lol

Make it funny and put a smile on their face
When I think of the super bowl, I think of all the funny commercials that are going to be airing, and this year the super bowl didn't disappoint lol. If you can make your advertisements funny, they will be remembered easier, and that means they will be shared more from people who are looking for them to show others

One of my favorite commercials, during the super bowl, was the M&Ms one with Danny DeVito in it. The red M&M finds a penny on the ground and wishes he were human so people would stop trying to eat him. He turned into Danny DeVito and proceeded to walk around asking if strangers wanted to eat him. After a few people turning him down, he was in an intersection yelling something along the lines of "No one wants to eat me!" and then gets hit by a bus. He gets launched into a vegetable stand, near the brown M&M who was in the commercial in the beginning, and DeVito says "No one wants to eat me". Right after that, the brown M&M says "Yeah, but you're still short" and the commercial ends lol

This commercial showed me that using a familiar face, one that is seen as funny, and having them do crazy stuff like asking strangers if they want to eat him is going to work well lol. If you aren't running commercials, you can do this with simple YouTube videos, but you might not get a familiar face to work with you. Just keep it fun and it will eventually spread as long as it's not a blatant advertisement

Repeat your message
Just like in the M&Ms commercial, where DeVito said "Do you want to eat me?" multiple times, it was basically asking people if they wanted to eat M&Ms. I don't even like M&Ms that much, but I still think about them when that commercial pops up in my head. If you can repeat your message a few times in a couple minutes, you'll notice a lot more success from your advertising activities. Of course, this won't be the same with a PPC ad, but your landing pages can repeat the message



In conclusion
I'm not saying you have to run a bunch of commercials on TV or pay $10 million or more on a super bowl ad, I'm saying you can get some tips from these multi-million dollar commercials and see what they did in order to boost your own success. There were massive marketing teams in place for each commercial, because they needed their time to be as valuable as possible, which is why most of the commercials were funny as well as easy to remember Use these commercials for your PPC campaigns or banner ad campaigns and study everything that is coming in, usually it will be better than running some basic text campaign sending traffic to a sales page


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Tommy Carey