How to overlap your marketing and optimization for the best results

How to overlap your marketing and optimization for the best results

When you start working with a website, you always think about how you're going to bring in sales, but you never really think of overlapping techniques and methods to bring in the best results.  I've been doing online marketing since 2003 and have been one of the many people who focus on one marketing tactic or optimization method and forgot to overlap things to help boost my success.  You don't have to feel bad about getting too involved with one thing, it's pretty normal when we're learning about something, but we need to catch ourselves before we start to slip in other sections of our business and begin to create problems along the way.

When it comes to overlapping your marketing and optimization, you need to think of SEO and PPC, because those will be 2 things you can do at the same time and be successful in a shorter amount of time.  That's why in this discussion I'll be going over how you can overlap the two in order to get the best results possible.


Optimize your website and content for best rankings
This is a pretty obvious thing, but many people pass it up, so you'll need to stay attentive when it comes to optimizing your pages for better rankings.  You'll need to go over your Titles, Descriptions, Images (alt tags), your content, your navigation, your interlinking, and be sure your website is responsive (mobile friendly) in order to stay competitive in the rankings.

If you're not focusing on all of those, you'll likely have a much harder time topping the rankings and you will likely come back to a forum or blog saying that SEO is dead and doesn't work. 

Set up a PPC campaign and target exact keywords
A lot of people run PPC campaigns, but they target broad match keywords, which isn't as easy to manage.  Think about it, your putting your ad on something that is related to the keyword you're bidding for, not the actual keyword you want to show up for.  This means if you sell an iPhone repair service, and bid on "iPhone 8 Repair", you could show up for any type of iPhone repair related keyword and you might not be fixing the original iPhone or an iPhone 5 and that means you're wasting money on a click.

Broad targeting isn't a bad thing, but you shouldn't think of doing it until you're already successful with exact match targeting.  This is because you want to make sure everything is perfect before you start taking chances.

Add dozens of unique and optimized articles to your website/blog
Content is one of the best things you can do which doesn't cost you any money because you can write it all yourself.  You can outsource your content creation to a credible writer if you don't know what you're doing, and they can hammer out a bunch of articles for your website.

Your content will need to be optimized so the search engines understand what you're writing about, which is pretty normal, so be sure to tell your freelance writer you need this done if you do outsource your content.

Publish content on high authority websites
Similar to the content on your own website, you will want to post optimized content on 3rd party websites to boost your own authority and rankings, which will bring in more sales.  By getting your content, and links, on big publications within your niche you can get more people noticing you online through the actual websites you're being published on as well as the increased rankings that are now sending in traffic.

Contact niche related websites and partner with them
Not as many companies are doing this, and I'm not sure why, but it's a great way to share traffic and customers.  Obviously, you won't want to partner with a backlink company if you are also a backlink company, but you could partner with a content writing agency if you're a backlink company, and you won't step on anyone's toes when it comes to client acquisition


In conclusion
Everything I've written above can be done at the same time, likely within the same day, and massively scaled upwards.  Work on your website, set up a PPC campaign and target exact keywords, partner with niche related businesses that don't exactly do what you do, and add plenty of optimized content to your website in order to boost your rankings for long-tailed keywords.  If you can overlap all of that, you will make more money through your website and bring in a lot of readers at the same time


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Thanks!

Tommy Carey