4 ways bad marketing can hurt your business

4 ways bad marketing can hurt your business

Bad marketing isn't something that you want to be doing, especially if you're paying a company to do it, because it will never help you out.  Bad marketing is something that can kill your company, not just set it back, because it gets word around about you and it might not be in a good way at all.  Think about it, if you promote a classic modeling agency on a big beautiful woman website, you will be seen as a jerk, and people will usually share your website in a negative way.  This actually happens pretty frequently, and it's due to people setting up branding campaigns through Adwords and not specifying where they wanted to be shown.  They will then show up for unrelated keywords and seen on websites that shouldn't be within their targeting, and the people on these websites will get annoyed about you flaunting your skinny people on a big person website, then they will share their hatred for the "perfect body" and share your link.

If you don't know what you're doing, you'll need to outsource the marketing work, because you won't want to hurt your own image online.  There are plenty of companies that can help you with your marketing, not matter what type of targeting you're trying to do, but there are also a lot of bad companies out there that are just starting off or don't know what they're doing and they will just hurt your image.  It won't bother these companies much if your image is dragged through the mud, because the only person leaving them a review would be you, and they'll likely spin it so that you believe it wasn't them who did the shotty work and it was likely a competitor of yours doing a smear campaign.  I would recommend searching into great marketing companies, not just SEO companies, and see what they can do for a reasonable price if you don't know what you're doing yourself of course   If you do know what you're doing, be 100% positive that you're taking the right steps, or you could be seeing the consequences such as:


You could brand yourself in a negative light
Branding yourself in a negative light is never a good thing for a business.  You will be seen as the "Jerk" within your industry, and no one will want to work with you.  This isn't high school where the girls want the bad boy, this is business and no one wants to be associated with the bad websites.  Do everything right from the beginning or bring someone on that knows how to do it, so you don't brand yourself in a negative light and hurt your own brand.


You could say something you shouldn't have
When you go out and start doing your own marketing, you might act as yourself and get defensive when someone talks bad about your business.  People that do this usually don't last long, or they change their ways rather quickly and hopefully boost their image back to good standings within the community.  If you say something you shouldn't have, you don't know who's watching, especially if your comments or posts are going on an open forum or blog where there could be thosuands of people waiting to share something like what you screwed up lol.


You could pull a "Papa Johns" and loose partnerships
If you've been living under a rock, I'll fill you in on this whole scenario lol.  Back when the NFL players were kneeling during the national anthem, the viewers dropped for each football game, where Papa Johns advertised their commercials to make money from their thousands of stores.  Sure, if you're not getting the views you thought you would, and your profits drop slightly you'll likely be mad.  What Papa Johns CEO did was blame the NFL directly for the drop in profits and blamed them for pretty much everything that happened.  What they did wrong was point fingers at one of their biggest advertisers, who in result cancelled their partnership, dropping Papa Johns sales even further lol.

Don't point fingers because of sales dropping, especially if you have a great contract with a billion dollar company who is suffering slightly from bad publicity, because you'll just fall further.


You could lose a ton of sales due to bad marketing
The biggest thing that comes from bad marketing is a drop in sales, which is something you never want to experience, because it could kill your company in a short amount of time lol   Hopefully you're monitoring everything that happens with your marketing and PR, so you don't run into this problem, but if it does happen it will be like a quick snowball effect.  You could get some bad publicity while you're sleeping, and if you run everything by yourself or have a small team, you might not get into damage control mode until a few hours after it was posted.  By that time, there has already been some damage done and it will likely continue due to people having that image in their head already.

A drop in sales is normal due to holidays, events, time of day, time of year, and basically anything you could think of that would take people away from your business for a day or two.  People aren't going to browse online all the time, so your sales will usually look like a roller coaster if you're tracking them.  You can't blame this on other people, or even apologize for your own actions, because it's normal and happens to everyone.

Bad marketing will pretty much kill your website or business since you'll be seen in a bad light.  You will see your traffic spike initially, but your sales won't jump at all, and this is due to people coming to your website to see what someone was talking down about.  So don't fall into a bad marketing plan and lose all your sales, or even worse, have your company completely fail.



In conclusion
Bad marketing is rampant online, mainly because people don't know what they're doing and try to put the pieces together anyway.  If you don't know what you're doing, bring in a consultant or even outsource the work to a credible company who can do it for you, so you don't blow it up from trying on your own.  Marketing isn't easy, it takes time to learn and it takes only a few actions to screw it up lol.  Your sales might drop, but be sure what they are dropping for, and never call out a partner or competitor for the reasons your sales drop.  This will just make you look petty and it will never have a positive impact on your overall business.



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Tommy Carey