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When you're publishing content on your blog, you're essentially creating a potential to make a sale. Not all of your posts will result in a flood of leads, but after you accumulate enough of them, you should see a steady stream of highly targeted traffic coming in and that usually results in an increase in sales. Your blog can help you build up your lists to a point where each newsletter you send out can be an instant sales increase because of how many people now trust you. Yes, your blog can help you build trust among your following, so you need to use it in order to build up your website as well as build up the trust they have for you.
I have a few blogs that I post to all the time and my lists seem to trust every word I post because I never try to make money off of them. Sure, I do make sales off of my lists and the traffic that comes in, but those sales come from my strategically placed links and banners on the sides of my blog posts and pages I reel them in with the content and they sometimes make a purchase, the more I reel in, the more chances I have at making a sale
If you're not using your blog every single day, you're not doing enough marketing for your business. Yes, blogging is a form of marketing because you're writing content that could potentially bring in a lot of sales. And we all know that marketing is getting people to your website or business through enticing words on billboards, banners, text ads, guest posts, and even your content
In this discussion I'll be going over a few things that you can do to use your blog in order to help increase your lead generation tactics
Write up a mission statement
Knowing why you're doing something is always the first step you should take when blogging, designing, marketing, etc. You can't go in the right direction if you don't have a point to get to. It doesn't matter if you just started off blogging or you have been doing it for years, having a mission statement is something that will make you a better blogger guaranteed.
Your mission statement should go over who your target audience is, what your content strategy is, and what your core values are that drive your content writing.
Hiring some additional help
Many times we get overworked and we don't want to go write a long blog post in hopes it will bring in a lot of traffic down the road. You could also just be a bad writer and not want to produce content because everyone will see it's low quality, but that's not a problem because there are always writers out there that will get the work done for you!
You can go one of two routes when bringing in some additional help
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