The ups and downs of those "Pay For Your Rankings" type SEO companies

The ups and downs of those "Pay For Your Rankings" type SEO companies

When it comes to increasing one's rankings within the search engines, everyone knows that they need backlinks. Paying for your rankings is a new way SEO companies can charge you for the work they've been doing. Basically, you will hire them and pay at a later date, if at all when they get your website to the top of the rankings. Now, there is a slight catch when it comes to this, and it's not said up front when you do sign up for a service like this. An SEO company selling a service like this can give you a pricing table that charges you different amounts depending on where you fall in the rankings after 30 days. These companies know that they will likely get you to page 3 within a month, so they will always be getting paid by you if you don't stiff them for some reason. Getting to page 2 and 3 for a low competition keyword is easier than you would think, you can literally build a few backlinks that are of decent quality and the website will begin to jump up in the rankings. Fast forward a month and the client has to pay the service provider for page 3 or higher rankings.Don't get me wrong, there are a lot of amazing SEO companies out there that do a service like this. There are also a bunch out there that won't alter their pricing structure for low competition keywords that are extremely easy to rank for. If you want to hire a company that does something like this, you'll need to know the ups and downs of a service like this, and they are:


THE UPS

You can get to page 2 or 3 and not have to pay anything (sometimes)
Some of these "Pay for Rankings" SEO companies will only charge you for page 1 rankings. This means that if you land on page 2, 3, 4, or higher you won't have to pay for anything! This is a great thing because you basically just got a full month of SEO for free since they didn't live up to what the agreement was. They said you only pay for page 1 rankings, but you land on page 2 or 3 and don't pay a penny. Of course, you'll need to patch a loophole with this, and that loophole is you need to specify what geographic location of a search engine you're targeting. If you're targeting Google.com and you get ranked in Google.in, you won't be getting the traffic you need. If you don't go over this small loophole, they SEO company can come back and show you page 1 rankings, on Google, in a country that you aren't targeting which would result in you having to pay for page 1 rankings.


Some of these companies charge based on the search volume
This is a good thing when you have a low competition niche because these tend to have less traffic to the keywords you're trying to target. Having less competition and less traffic means it's likely easier to get ranked in a short amount of time. Good SEO companies that charge for rankings will alter their pricing based on how much traffic you could get when hitting #1 for your keywords. They know it's easier to rank for your keywords, so they will lower the price in order to get you on board. Some companies will charge you an astronomical amount for easy keywords because they know that you aren't sure how to get top rankings. They will charge you much more because they know you will pay it.


THE DOWNS

Their pricing tends to be much higher
When you hire an SEO company who tries to get you top rankings across the board, for a single price, you will know exactly how much you'll be paying each month. The downside of these "Pay to Rank" services is that you will be targeting a single keyword and paying twice as much if you do end up ranking for it, compared to a normal SEO service structure.Their pricing is higher because they know how much money you could be making from a single keyword, and that's whey they only target the one keyword. If you end up getting ranked for a difficult keyword, you can easily make an extra $350, $750 or even $3,000 a day.


They may use spammy methods to boost you quickly
A lot of these companies will use spammy methods in order to get a quick boost in the search engines. It works for a short amount of time, but once Google notices everything that is going on, you'll drop off the first page and it will be much more difficult to get there.Companies that do this are just in it for the money and quick turn over. They will get you top rankings, but they will also be hurting your website at the same time. You will have to pay them since you hit the first page, even if it's only for a week.


They target obscure keywords so they can get paid
If you are giving some of these companies creative and targeting freedom, they can rank you for whatever they want and get paid for it. The keywords they target won't matter, as long as they are related to your niche and have "potential". Let's say you're in the "Exotic Cars" niche and hire a low-quality pay for rankings company, they could target "Exotic cars from Germany in 1900 with v10 engines" now there's no such thing as one of these, so not many people will be trying to rank for it. The keyword is very long tail as well, meaning it would be much easier to rank for as well. Pairing up the length of the keyword as well as there is no competition means you will rank on page 1 at the very top and have to pay the service provider a premium because you have top rankings.It doesn't matter that the keyword never gets any searches, you're now ranked #1 for a keyword related to your website and you have to pay for it.


In Conclusion
There are plenty of amazing companies out there that do a "Pay for Rankings" service, so if you want to go this route you will definitely need to do your due diligence before you sign any sort of contract. Paying for rankings is good and bad at the same time. If you're struggling to rank for a difficult keyword, you can usually bring in a pay to rank service and have them target a single keyword in hopes of topping the search engines.


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Razzy