Building backlinks today is different than back in the year 2000

Building backlinks today is different than back in the year 2000

Backlink building wasn't quite the same thing back in the year 2000 compared to what it is today.  If you just started getting into SEO and backlinking, you might be upset that you didn't start sooner.  Backlinking back in the day wasn't as advanced as it is today, you could actually get away with a lot more then than you could now, and still get top rankings because of your less than white hat methods lol.  People refer to the early years of SEO as the "Backlink Hayday" because everyone was building backlinks wherever they could, and they didn't care what type of link they were getting.  Back then it was a numbers game, not an authority game where you had to be on niche related websites that already had high authority.

In this discussion, I'll be going over what backlinks were all about back in 2000 and what they are like today


Advancement in backlinking
Back in the day, we could just go to any sort of blog or forum and build whatever backlink we wanted.  We could do an exact match anchor to a subpage or link whatever we wanted to the homepage, and benefit from it!  In today's world, we have to build exact match niche related high authority links in order to see a big benefit.  Sure, you can build other types of backlinks, but they won't have as big of a benefit compared to something that is high authority and is similar to your own website.

Backlinks themselves haven't really evolved since they all still use an HTML hyperlink code, but the methods of how, and where, you place them has evolved.  You can't just post links anywhere and expect a big boost in the search engine results pages, you now have to set up a strategy and implement it flawlessly if you want to overtake your competition.


Evolution of the search engines
Back in 2000 you could pretty much do whatever you wanted when it came to backlinking and search engine optimization.  It was more like the Wild West of search engine optimization, and it got that name because of all the chaos when it came to building your backlinks.

Search engines are constantly evolving and they will keep evolving to make their search results the best they possibly can be.  Because they are always evolving, we have to be evolving when it comes to building backlinks strategically.  We can't act like we did in the past and build a few links, then see top rankings almost overnight lol.

Search engines were more worried about collecting information back then and not how everything should be ranked.  I'm sure they knew about how people were spamming backlinks all over the place and ranking for every keyword they could, just think about the payday loans websites getting ranked all over the place for every single keyword they could think of lol


Using software for all your backlinks
In the past, you could put some powerful SEO software like Xrumer and SEnuke on a VPS and let it run overnight.  You could literally build 1,000,000 profile backlinks overnight and get your website ranked within a week or so.  You didn't have to worry about any sort of penalty because they didn't really exist back them  

Since penalties weren't handed out to the websites who were building massive amounts of links, that weren't related to their own website, these websites were getting #1 rankings for their keywords over the other websites that were doing everything the right way.


Building high-quality backlinks
In the past, you didn't have to worry about any sort of quality when it came to building your backlink profile.  You could literally go to any website, forum, or blog and drop a link to your website and get a massive benefit from it.  Now with all the algorithm updates, you need to be niche specific and focus on high authority. 

Google now ranks websites based on authority, and if you're not getting links from these types of sites you won't see top rankings for your competitive keywords.  In the past, back in 2000, you could build "high-quality profile backlinks" which were just dofollow profile backlinks on a website that had a high Page Rank (PR).  It's such an ancient method to get rankings, even PR isn't a factor when it comes to getting rankings because Google stopped valuing websites on a PR scale because it was being abused so much.


Manually building backlinks
Back in 2000 you could definitely build backlinks manually, but you wouldn't stand a chance if you had some competitors using software to do the dirty work.  Of course, just like today, you wouldn't get on the well-known websites if you were using software since they were manually moderated.  This means you had someone watching your posts and all the profiles, so if you spammed you were gone almost as quick as you came lol.  Today you have to build a lot of backlinks manually, or outsourcing the work to do so, in order to boost your rankings to the top. 



In Conclusion
Search engine optimization and building backlinks to increase your rankings have definitely evolved to filter out the spammers.  Google is trying to reduce the spammed websites within their rankings so the higher quality websites will begin to show up in the search results and you have a better experience online.  You can't really use software to post and gain backlinks anymore because most of the filters from forums and blogs will block you almost immediately.  You need to do everything legitimately and stop cutting corners now, so don't even try to run some software or hire a freelancer to do the dirty work for you, because it won't end well lol.




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Thanks!

Razzy