4 ways guest blogging helps build your business

4 ways guest blogging helps build your business

When you first start off with guest blogging, it doesn't seem to have any benefit besides getting a link or two out there for the public to possibly see.  Even if you do 10 guest blog posts, you might only get a small trickle of traffic from the links you posted within the content.  You may also see guest blogging as pointless because you're writing up some amazing content and just giving it to someone within the same niche, sometimes they even seem like a competitor, and you get nothing in return besides a little link and your name on the article. 

Guest blogging does sound like a very odd concept since it may not seem to benefit you when you talk about it, but it does help out in various ways.  Many of these so called "Gurus" are guest blogging all the time in order to get their name and businesses out there in front of the public, and they do a great job doing so.  The more guest blog posts you do on high authority sites, the better it will be for you in the long run


Does guest blogging make sense to you?
Why would someone sit down and take their time to write up some free content for another person within their niche when you could easily add it to your own website?  Well, there are a few great reasons to do this, and hopefully you understand after reading through this discussion

Guest blogging doesn't usually cost any money unless you're trying to get on a highly sought after website and they are flooded with guest posts.  Usually you just have to invest your time and knowledge in order to get a guest post up and running on someone elses website. 

Is it worth your time to do some guest posting?  Yes It Is!

Publishing guest posts on other peoples websites can help you boost your organic traffic and authority within the search engines, making it easier to rank for more difficult keywords in a shorter amount of time.  Now that's just one little hint as to why guest blogging is so important, and the rest of this discussion will be covering a few more


You Can Reach The Right Audiences
When you're guest posting on someone elses website or blog, you're getting content in front of an audience that is super targeted.  This is because you will be trying to get your content on niche related websites in order to have the best results possible. 

Not only will you get your content in front of the right audience, you will increase your click throughs since your readers will be interested in what you have to say.

Basically, you'll be siphoning traffic from the website or blog you'll be guest posting on, increasing your readers, subscribers, sign ups, sales, etc.


Obtaining Free Backlinks For A Ranking Boost
Search Engine Optimization, or SEO, is a crucial thing you need to learn when it comes to running your own website or blog.  You will need to figure out how to embed a hyper link with your homepage or subpage being the page where people will go after clicking.  Doing this is crucial for your rankings because the more high authority links you get, the better your organic rankings tend to be within the SERPs (search engine results pages).

When Google, Yahoo! or Bing sees a high authority website linking to you, they will give you some additional credit and boost your rankings usually.  The more often you're getting high quality content on blogs and websites already seen as authorities in Googles eyes, the higher you will likely rank within the SERPs.

You can increase your organic traffic from the search engines exponentially with high quality guest posts.  You will need to do this manually, or hire someone to do it, in order to see the best benefit.


Drive traffic to your sub pages
When you're guest blogging, you won't always want to link to your homepage.  Linking to your homepage is good and all, but it won't benefit you as much as if you were to link to a subpage on your own website where a reader could continue to gather information.

If you link a guest blog post to your homepage and people have to search for related content to what they were previously reading, they will likely click away and never come back.  You want the reader to be happy with your content and website when they click through, so make the content similar to what was talked about within the guest post.


You will build authority with guest posts
The blogs and websites you want to post on will already have a decent authority within the eyes of Google, and that's how you want to be seen.  In order to increase your own authority, you need to get links on other high authority websites within your own niche, or a similar one.

This is where guest blog posting comes into play!

By getting your backlinks on a high authority website, you will be increasing your own authority slowly, but surely.  Get enough high authority backlinks and you will eventually see your authority spike and the traffic start to flow in from the search engines.

You will not only be building you authority within the eyes of Google, but your audience as well.  People will start seeing your website featured on various blogs and sites they frequent, making you more well known and a trusted seller or source of information in their eyes.  Since the users will trust you more when you gain authority, they will be more willing to share your content to friends and family on social media platforms and even in an email.

After you get a bunch of good guest posts up and running, you will notice that other niche related websites will start to contact you in order to interview you.  This will be great for exposure and building your own authority within the niche even more.  You might even land a public speaking gig with a big company and your exposure will then be boosted once again




In Conclusion
Yes, you'll be writing up content for free in hopes of getting it published on authority websites within your niche, so you will always need to focus on writing up the best content possible.  Investing an hour into a long post will benefit you much more than submitting 500 words of scrambled content and hoping to get accepted by the blog or website.  Take your time when writing the content and make sure it's relevant to the website or blog you're trying to post on.  If the blog or website likes your content, they will usually accept your post and let you link back to you homepage or subpage, increasing your authority along the way




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Razzy