How to do Facebook marketing the right way for a local business

How to do Facebook marketing the right way for a local business

When it comes to Facebook marketing, you can totally screw it up in a short amount of time.  You'll need to do it the right way if you don't want to waste your time and money and possibly go broke in no time at all.  Over the years, marketing has evolved into a monster that has to be tamed if you plan on making any money from social media giants. 

Facebook marketing isn't something you'll learn overnight.  You'll need to read up on many techniques, trick and tips from marketing veterans so that you don't screw anything up in the process.  You need to remember that Facebook marketing is another form of branding and you'll want people to see you in a good light when you're pitching to them.

The end results from your efforts should always be increased sales.  Of course you'll need to monitor increased likes on your business's page, increase in comments and likes as well as how many people are clicking through to your website.  Everything will eventually trickle down to how many sales are you now making after your Facebook marketing

Now targeting the entire world is great, but targeting local businesses has a much higher conversions rate simply because businesses want to work with someone local rather than someone 2,000 miles away.  They feel like they know you better and if they need to they can call you to set up a spur of the moment get together so you both can go over things about the work you're doing for them.

In this discussion I'll be going over how you can do Facebook marketing the right way in order to pull in more local businesses.


Your Targeting
It doesn't matter if you're targeting businesses or consumers, your targeting needs to be flawless in order for you to not be wasting any money.  I'm currently running a campaign for a client and my audience is under 10,000 people.  Yes this is a very small audience for a campaign, but I'm super targeting a specific set of people and the conversion rates are extremely high for the people I'm targeting.  Now I'm not making this client millions of dollars each month, but I'm also not wasting any of their money on PPC lol

You'll need to target within a 15 to 20 mile radius in order to be most effective when sealing the deal.  Over 20 miles away and people will not drive to you in order to make a purchase.  If you're selling a digital service like SEO or Web Design, you can expand the radius of your targeting because people won't always want to work with someone super close, they just want to work with someone who is the best.  If you can make yourself seen as the best in the potential clients eye, they will sign up with you regardless if you're 15 or even 50 miles away.  You'll still need to be close enough in order for them to know where you're located.  If I'm in Denver and targeting People in Maine, the local targeting won't work very well lol.


Your Pitch
Whenever you're getting a client interested, it's because you're pitching well.  If you just go up to someone who is interested and say "Here's our service and it cost $10,000 a year.  When can you sign up?" you won't be getting many sales lol.

A client wants to be treated as if they were family and they want to know you're going to take care of them.  This goes for physical and digital products across the board.  If you're not treating your clients like they're living and breathing human beings, they will shun you and move on to your competitors.

Don't get pushy with you pitch.  So many times I've seen people say "You need to be confident and bold when pitching!" and that's complete bullsh*t lol.  I have been confident and bold with some clients, but it's only after I've worked with them for a long time and I know they're going to sign up regardless of what I pitch to them lol.  You need to understand the personality of your potential client and base your pitch off of that.  Most women will be caring and men will be bold, but not always, so feel them out and alter your pitch based on who the person is you're talking to.

You won't perfect your pitch right away, it will take a bunch of failures in order to get the right one for a specific type of person.  In the end you'll understand who a person is within the first few words coming out of their mouth and you'll be able to counter them perfectly with your words.  This all increases your chance of getting them to sign up and stay signed up for a long time as long as you're doing the work


Your Ads
When you're targeting local, your ads need to be localized as well.  I'm from Chicago and target the city pretty often, so I'll add in the Sears Tower (it will always be the sears tower), the Chicago flag or even the bean to my banners or images.  These are instantly identifiable to people out here and that will show them I'm local.  If I don't use images to signal I'm local, I'll use specific wording so people know I'm from the area.  I will use the city name "Chicago" or if I'm targeting some suburbs I'll add those into the ad.

The wording in your ads will still need to convert well, so be sure to set up multiple ads and figure out which ones convert the best and delete the ones that aren't performing.  Don't get attached to your ads, they're only there to help you make money.  If they aren't performing, making you money, delete them and move on.  People tend to get attached to their first ads because those are like the pioneer ads, but you shouldn't if you want to be successful at pulling in local clients through Facebook marketing.


Your Facebook Page
If you're doing Facebook marketing and you don't have a Facebook page already up and running, you're falling behind miserably lol.  You should have set up a page as soon as your website was up and running.  Even if you don't plan to post on it very often, or at all, you will need a Facebook page up and running in order to hold your business name.

People will make a business page for you and try to ruin your reputation if you get big enough.  they will then try to sell you the page, even though they don't really own it, in order to make some extra cash.  It's a shady technique, but there are plenty of people out there who will do it.

Posting on your page regularly is recommended, but your followers will understand that you can't post long columns every day.  If you're posting once or twice a week it's ok, as long as you're adding quality.  The better your posts, or shares from your own blog, the more engagement you'll have

To target local clients, you can actually tag them in your posts or tag businesses around you in order to get seen on their pages (hopefully).  If your tag doesn't show up publicly, at least the other business owner will see that you're sharing the love and they might do a share just for you   This validates you and will spread the news that you're there and ready for some local clients!



In Conclusion:
Facebook marketing isn't actually a difficult thing to do, but you can easily screw it up if you don't have a clue to what you're doing.  Read up on techniques, tips and tricks in order to avoid common screw ups.  You want to start off on the right foot, not the wrong foot and then you have to fix everything and basically start over



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Thanks!

Razzy