You don't need a large team to boost your social media engagement

You don't need a large team to boost your social media engagement

When it comes to social media, you don't always need a massive team of social media gurus to push you into the way of the success bus.  In today's market it is easier than ever to get your social media train moving at 100mph in a short amount of time if you do it right.  And this means you don't really need more than 1 or maybe 2 people to work on your campaigns at the same time.

Small companies can use social media to fight big billion dollar corporations in order to gain sales.  Many people think that you need to spend millions each year to get your piece of the pie when it comes to social media marketing, which isn't true.

Social media engagement is becoming a way to guage how successful a company is and how far it can go.  Platforms like Facebook and Instagram give businesses a direct line to all of their customers, which people love.  In this discussion I'll go over a few reasons why you don't need a large team in order to boost your social presence within social media and get some engagement.


1. Automation
When it comes to social media, you don't have to be on every platform at ever second posting what you think your community would just love to see.  You can simply automate the majority of your posting with a tool like HootSuite and schedule all of your posts a month in advance.  All you would have to do is simply open up your phone when you get a notification on your business profile and respond to anyone who commented or did something that required you to engage.

You can literally be at the park with your kids and working on your social media engagement if you have a smart phone with the apps downloaded.  You get a notification, comment and help with what you can, create trust and loyalty from your followers


2. Convenient
Social media is extremely convenient because it's at our fingertips.  Just like I mentioned in the "Automation" section, you have everything you need within your smartphone which means you can be anywhere when you need to respond.  People will love your response times and that will always increase your conversions.

If you're currently running a social media campaign and logging into every platform in order to post something and then logging in a few hours later to see if you have any engagement, you're working like it's the digital stone age! 


3. Cross Posting
Now how many people do you really need posting for your business on social media?  The answer is 1 because you want to avoid cross posting from your team.  One person could post an article and an hour later you could have a second team member posting something almost identical because they didn't talk about what they were doing. 

You don't need a large team of people posting for you because it will result in flooding your pages with content that people will never be able to get to.  You'll literally turn people away because you're posting too much, yes that can happen lol.


4. Miscommunication
Now I briefly touched on your social media managers not communicating and posting the same things around the same time.  But this section is for when someone is talking to a person who follows the page and then a second manager comes in to keep the conversation going because the original responder was gone for the day.  I've seen this happen with big fortune 500 companies and it will likely happen to you if you hire too many roosters to put in the hen house.  People will not read through the entire conversation and begin to repost what the original responder already covered.  This will just annoy the potential client and turn them away from your business because you seem unorganized.

To avoid this, if you have a big team of people managing your social media accounts, you need to hire someone to only have conversations with consumers in the comments and chat.  This way you won't have any confusion and the person can have their phone on them at all times doing the work even after they leave.  If they complain about working while they're not at the office, you can replace them.  Social media management isn't difficult to do if you have a phone and common sense lol.




In Conclusion:
You don't always need a large team to manage your social media accounts.  Almost everyting can be automated and you probably only need a single person doing the work.  Plenty of successful companies have just one person running everything, and that's all they do.  They keep the content flowing, have conversations with people who comment or open a chat and they refer the potential client to URLs in order to increase conversions if needed. 


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Thanks!

Razzy