What Google does not like is what is called a "link scheme". This is any agreement to provide links that is not organic and based on content. So it might be automated using a widget, an agreement made between two people purely for pagerank benefits, or a regular link "party". Google is increasingly learning how to detect these non-organic reciprocal links.
If, on the other hand, you just happen to link to someone that already links to you -- due to having websites on related subjects and finding each others content a complimentary resource and/or wanting to recommend it -- that should not create a problem. So long as these links have a purpose on the page and do not occur at the same time they are unlikely to get flagged,What Google does not like is what is called a "link scheme". This is any agreement to provide links that is not organic and based on content. So it might be automated using a widget, an agreement made between two people purely for pagerank benefits, or a regular link "party". Google is increasingly learning how to detect these non-organic reciprocal links.
If, on the other hand, you just happen to link to someone that already links to you -- due to having websites on related subjects and finding each others content a complimentary resource and/or wanting to recommend it -- that should not create a problem. So long as these links have a purpose on the page and do not occur at the same time they are unlikely to get flagged,
Russet
If, on the other hand, you just happen to link to someone that already links to you -- due to having websites on related subjects and finding each others content a complimentary resource and/or wanting to recommend it -- that should not create a problem. So long as these links have a purpose on the page and do not occur at the same time they are unlikely to get flagged, What Google does not like is what is called a "link scheme". This is any agreement to provide links that is not organic and based on content. So it might be automated using a widget, an agreement made between two people purely for pagerank benefits, or a regular link "party". Google is increasingly learning how to detect these non-organic reciprocal links. If, on the other hand, you just happen to link to someone that already links to you -- due to having websites on related subjects and finding each others content a complimentary resource and/or wanting to recommend it -- that should not create a problem. So long as these links have a purpose on the page and do not occur at the same time they are unlikely to get flagged,
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