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Recently I was talking about how I only started using PayPal when starting out a website, but I didn't touch on how I was getting the traffic. The method I am using is Adwords, big shocker lol, and it was bringing in a decent amount of traffic too. What I did was set up my adwords campaign and had everything set at $2.06 per click and $25 a day. Now for most niches this wouldn't get you much traffic, but for the niche I'm targeting there is a fairly large amount of searches but not much competition. This means that my CPC can be low and I still get a good amount of traffic even if my ads show up on the second page
So let's get down to it.
My CPC was set at $2.06 and my daily cost was set at $25. This means that I can get a minimum of 166 clicks a day, which is pretty awesome if you ask me! But there's only one downside to this, and that is, not every click will result in a sale even if your ads are super targeted and spot on. With 166 clicks a day you would think I was getting at least 5 sales, right? Well you'd be wrong and the simple reason for this because not everyone can use PayPal, but they can still click your ads and get to your website. So even if they wanted to purchase, they couldn't, and that's a wasted click for you.
Why are you only offering PayPal as a payment option?
Well I've offered other payment options, like a credit card payment option through Authorize.net, but 95% of the time it results in a charge back which leaves me losing more money than what the service or item costs. I lose more because I'm basically giving away my service or products for free, which costs me money, and I'm also refunding the full amount back to the buyer. So if I get an item for $25 and sell it for $25, I would lose $25 if the person were to file a charge back
I've started using PayPal as my only payment option for new websites because it deters this kind of fraud. The person purchasing won't usually purchase using paypal and try to file a charge back. Even though it's possible to do this, they wouldn't want to put their paypal account in Jeopardy or risk using their PayPal balance and then not get it back for filing a fraudulent dispute or claim. So by only using PayPal as my payment option in the beginning, I'm losing some sales, but saving myself from dozens (or hundreds) of charge backs that would have come through a payment gateway like authorize.net
Could I use authorize.net if I wanted and be safe?
Sure you can! I've actually had plenty of amazing clients purchase using authorize.net and I've actually built a good business relationship with them over the years. But I have to be honest, this type of buyer is few and far between. I only offered them the authorize.net option when they were having problems with their PayPal accounts and then they liked using that type of payment option more so we stuck with it. I will also offer it to buyers who have purchased multiple times from me over a few months because they've shown trust and professionalism. Now they don't always take me up on authorize.net because they're more comfortable using PayPal, which I understand, but I just wanted to give them the option
How do I use Adwords and not waste clicks on people who can't use PayPal?
Well that's actually pretty simple, you just have to go to the section where you can target specific countries for your campaign. Within that tab you will see "Exclude" or "Excluded" and you can enter countries in there that you don't want your ads to show up in, and those would be the ones that don't accept PayPal... Get it now?
But what countries are those, you ask? I've written up a list of the countries that don't accept PayPal and there are right here for you
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Tronia
I agree with you that PayPal is the best payment option to offer to your customers - I absolutely love using it not only as the consumer but also as the website owner. Thank you for the great tips I will put them to good use. Damn, do people still do the charge back money thing? That's so lame and unprofessional from anybody that purchases something. I understand if you change your mind sometimes... but I know people love to do this for fun. And yeah, PayPal does also give you the right to refund your payment but I didn't know that fewer people do that over it. So that is definitely useful to know. I agree with you that PayPal is the best payment option to offer to your customers - I absolutely love using it not only as the consumer but also as the website owner. Thank you for the great tips :) I will put them to good use.
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