Top 4 online marketing tactics that need to be banished

Top 4 online marketing tactics that need to be banished

When it comes to online marketing tactics, there are 5 that need to be banished off the face of this earth.  99.9% of people hate annoying marketing tactics and the 0.01% who don't are the ones using them lol.  It takes a lot of work, and money, to get people to your website so try not to take advantage of them with schemey and shady marketing tactics that rarely work anyway.  You will just be devaluing yourself and your website at the same time.  Sure, they might work every once in a while, and you could have a great passive income because of it, but you would make much more if you did things that weren't annoying.

Creating an annoying experience on your website will always get people to click off of your website.  This has been tested many times and I even do it myself.  I will get annoying pop ups and even some call to actions shoved in my face which will annoy me and I will close the tab immediately.  We are going to websites because we are interested in something, not because we want to be annoyed with 3,600 ads, pop ups, content lockers, etc.

Here are the top 5 online marketing tactics that need to be banished immediately



1. Anything That Is Interrupting
Whenever we go to a website, we go because we were intrigued about something, right?  What if you go to the website and there was immediately a pop up or slide out that was asking for your name, email, phone number, address, etc.  You would likely be annoyed.  Now there is a right and wrong time for this, and having it show up as soon as a person gets to your website is the WRONG time lol.

If you're investing in a lot of PPC traffic, you will notice one of two outcomes when it comes to annoying pop ups.  You will either get a conversion or you will have a high bounce rate.  You'll likely get both because the people who have good ad blocker won't see a lot of the crap showing up which interrupts most peoples experience lol.

Not all pop ups are created equal.  The only time I will have something pop up for a visitor is when they begin to leave.  If a script on my website notices they are going to the address bar, a pop up will come on screen offering them a discount or something that entices them to stay on the page.  This helps increase my conversions and isn't annoying people while they are on my websites


2. Ignoring the CAN-SPAM Act by purchasing email lists and spamming them.
Now I get hundreds of emails every day through all of my websites combined.  I will immediately spam whatever I didn't sign up for because I don't want it to get out of control and eventually I'm getting 1,000's of emails every day. 

Now I can't hate on this all the way because I've scraped plenty of emails from databases and around the web in order to email potential clients.  But I won't spam 1,000,000 emails a day with bland advertisements.  I will go through them one by one and figure out what people need for their websites and then I will customize each email so they know it's not spam.  Sure, some people will spam my emails, but the amount of emails I get through by personalizing emails trumps the few spams.


3. Content Lockers
Content lockers use to be a great way to increase your profits.  You will basically have loads of content on your website that will rank for some keywords and pull in traffic.  You will allow them to read the first paragraph, but as soon as the user scrolls down to a certain point, the content becomes locked and the user has to sign up for some crappy offer in order to keep reading the page.

This is just annoying because people come into a website wanting to read something, and then it's locked away until they basically pay for something.  Google has started catching onto this type of thing and will devalue these sites into oblivion soon enough lol. 

Whenever I would run into one of these types of websites I would just search for the titles through Google and find a different website that would allow me to read for free.  I wouldn't have to complete some random offer that would just spam me for years to come in order to read a little more content.


4. Webinars that are "live" but obviously pre-recorded
Webinars are becoming more and more popular, and that means there are going to be more and more people trying to cut corners.  Sure, if you had scheduling problems and couldn't do a live webinar, people will understand.  You just need to send out an email to let people know that your webinar won't be happening and why it isn't.  They will usually understand and come back the next time you're going live.

If you're publishing pre-recorded webinars and saying they're live, you're only ruining your authority and looking scammy at the same time.  If you're doing a live webinar, make it live and not pre-recorded!



In Conclusion:
You need to avoid the top 4 online marketing tactics that need to be banished.  If you are doing any of the 4 mentioned above, you're likely getting your visitors to hate your website because they're having a bad time on your website.  Try to avoid these tactics at all costs lol



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Razzy