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We all know that SEO can get pricey at times depending on your niche, and it is also pretty competitive depending on which keywords you are targeting. Well I'm here to tell you that there are 17 easy ways to help boost your websites SEO for free. It's actually kind of amazing how many businesses don't implement any form of SEO strategy into their SEO and would rather take a chance at ranking for keywords.
SEO isn't always expensive and can be done by yourself, usually... Some SEO agencies will ask for such a high amount that your response to them is likely "Would you need my first born as payment as well?" and it simply doesn't have to be like that for smaller niches. SEO is expensive if you're going against billion dollar companies, but it's not likely that you will because you can just target local results and bring in clients.
There are plenty of ways you can implement SEO strategies and methods for free, which I'll cover below
1. Look around for better keywords
You can always start up an Adwords account and use it's keyword tool to figure out what keywords are getting what kind of traffic. You can also figure out how much their CPC is which will give you an idea on how competitive the keywords are. You'll likely have some competition wherever you go, but now you will have a list of keywords that you can work with for a long time
2. Remove any duplicate content
Google is getting pretty picky about what websites it shows to the public, so be sure to not break any of their rules. Deleting duplicate content on your website will only show Google that you're professional and not posting multiple articles on the same topic which are written exactly the same in order to rank multiple times for the same keyword.
3. Fix any 404 errors
A 404 error means you have a dead page or the page was never there and someone landing on it somehow. If a user gets to a 404 page, they will see a big 404 image saying the page has been deleted or was never there in the first place, and they will likely leave pretty quick.
What you'll want to do is set up a 301 redirect from your 404 page to your homepage or another page that explains that the content they were looking for was either removed or was never there. Give the people an option to look over some other content after they're redirected and Google will love you for a long time
4. Have unique titles for every page and post
You'd be amazed at how often people use the same titles for a lot of their static pages. By having the same title for all your pages, you could be hit with a duplicate content penalty which will only be lifted if you fix everything.
Make a unique title for all of your pages and posts and you won't have to worry about this.
5. Have a unique meta description for each page and post
Now this is where it gets down and dirty because there are so many people who just copy and paste the same descriptions for each page because they're trying to rank for one particular keyword. I'm here to tell you that you should focus on a numerous amount of keywords and give your descriptions unique content just like you would your articles.
Doing this will only increase your chances of bringing in traffic from all over the internet.
7. Keep your blog fresh and consistent
The more content you're publishing, the more Google will tend to like your website or blog. You will need to add unique titles, descriptions and content to each post, but that's not a difficult thing to do. Google prefers websites and blogs that are active, so try to post at least 10 times a month which would roughly be once every 3 days.
8. Add header tags into your content
The articles and posts that you're publishing will usually be able to be broken down into basic categories. With each new section of your post you will add a header tag to the sub title, this will help you out when Google comes to view your pages and wants to see what your content is all about. The header tags give them a quick glance at what the page is about before they dive into the content.
9. Work on your internal linking
Internal linking is nothing new when it comes to SEO. You're basically adding links to other pages within your content in order to keep the spiders moving around your website. People will usually click these links as well, but they're more for the spiders
10. Image Optimization
Yes, even your images have to be optimized in today's SEO world lol. It's not too difficult to do this, so don't worry too much about it. You'll simply be adding an alt tag to your images with a keyword in each description so Google knows what they're looking at.
In Conclusion:
These are just a few ways you can help yourself out when it comes to optimizing your website. Of course you could outsource all of this work because it can be fairly simple for the right person, but you don't have to. If you do decide to bring in a VA, it won't cost you much to get all this work done
Remember to follow me!
https://www.seocheckout.com/user/Razzy
Thanks!
Razzy
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4. Have unique titles for every page and post
You'd be amazed at how often people use the same titles for a lot of their static pages. By having the same title for all your pages, you could be hit with a duplicate content penalty which will only be lifted if you fix everything.
Make a unique title for all of your pages and posts and you won't have to worry about this.
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cmoneyspinner
Have a unique meta description for each page and post
Keep your blog fresh and consistent
Add header tags into your content
Image Optimization
- People need to give their images titles. It's a good SEO practice.
[i]Fix any 404 errors[/i] [list][*]Is there a free tool that help you scan your site for 404 errors? How do you detect them when you have a blog with archived posts that are 5 years or older?[/*][/list] [i]Have a unique meta description for each page and post[/i] [list][*]As a newbie I did not realize the importance of this description. Many newbies don't know that this is the description that often shows up in the search results with a link to your site. So they should be specific and limit it to a certain number of words.[/*][/list] [i]Keep your blog fresh and consistent[/i] [list][*]I revisit my old blog posts regularly and fix broken links and update content. It really helps![/*][/list] [i]Add header tags into your content[/i] [list][*]This is something I need to do. The search engine looks for header tags. I need to improve my content this way.[/*][/list] [i] Image Optimization[/i] [list][*]People need to give their images titles. It's a good SEO practice.[/*][/list]Are you sure you want to delete this post?