Small business marketing and what you should focus on

Small business marketing and what you should focus on

When it comes to small business marketing, you will always be pulled in multiple directions because it can get very overwhelming.  I'm here to tell you that it's ok to be worried about what you're doing when it comes to marketing your small business, it's natural   You will have a ton of things to focus on and worrying about all of them shouldn't be on your list lol.

In this discussion I'm going to cover what you should be focusing on when it comes to small business marketing.  There will be a lot of things to do, but I'm only going to be focusing on the first few so that you can get a good foot hold and expand from there


Let's Begin


Social Media Campaigns
You will always want to lock in your social media profiles before you start to do anything.  Once you start to do marketing for your small business, there are people who will search through all the major social media platforms and see which profiles you have set up.  Sometimes they will set up a Facebook or twitter page and try to sell it to you, which is basically a black hat method of making money online lol. 

Be safe and lock up your business and website names on social media platforms so that you don't have to worry about people doing it for you and impersonating you in a bad way.  You could also save a lot of money doing this because you won't have to buy your pages that someone is trying to sell you even though the pages are named after your business.


SEO Campaigns
When it comes to SEO you can't think you're going to achieve success overnight.  You will need to work on this over time in order to be successful.  One thing you'll want to start out with is getting the word out about your business on high Domain Authority (DA) websites.  This will help bring in traffic directly from the links you're posting within your articles as well as increase your search engine rankings in order to pull in traffic from the Search Engine Results Pages (SERPs).

Avoid using any type of SEO software when you start out because this could just harm your website pretty bad and you might not be able to recover if all you've used was software to post links.  You will be able to use software eventually, just not in the beginning of your campaign and never on your first tier links (the ones aimed right at your site).


PPC Campaigns
When you're starting out with online marketing for your small business you will always want to focus on PPC.  This is the easiest way to bring in super targeted traffic in order to make a sale.  This does cost money but it's usually worth it if you do it right.  You can outsource this work to a company that will manage your account, but it's not needed.

Simply set up your campaigns and set the bid much lower than what the recommended bid is.  I normally start my bids off at $2.10 even if the recommendation is $3.00 lol.  I will still get traffic at $2.10 per click but it won't be as much.  I do this because I can increase my quality score while watching Adwords, Bing Ads and Facebook ads lower my CPC because my quality score is increasing.  Once I have everything tweaked and running well I will increase my CPC bid to something a little higher, but never more than 300% of what my starting bid was.  So if I were bidding $2.10 per click I would increase it to $2.20 or $2.30 per click after everything was running smooth.



In Conclusion:
These are just a few things that you should focus on, but they are bigger than you think.  Running the proper social media campaign starts off with your social media profiles.  If you don't have those locked down then you will be losing money.  You will need to focus on both SEO and PPC because they compliment each other very well.  Never look at them as competitors in the SERPs because they are completely different.  One is natural rankings over time and the other is paid rankings.  Paid rankings bring in quick sales while natural rankings bring in sales over time



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Thanks!

Razzy