7 things a good content marketer always does

7 things a good content marketer always does

When it comes to content marketing, there are 7 things good content marketers do in order to stay semi consistent when it comes to the actual marketing.  Writing content isn't as easy as typing on a keyboard and publishing your post.  You need to do research, invest in content, network, maximize the value of something, diversify, experiment and analyze everything at the same time so that you stay successful.  Not doing these things will almost always result in you not being successful. 

Being a good content marketer isn't just you publishing 20 articles a day.  These articles have to be insightful and well written in order to gain some traction and shares.  If you're just publishing garbage then you shouldn't expect much in return.

Below I'm going to go over the 7 things that good content marketers always do.  Enjoy


1. Researches their audience
A good content writer will always research their audience because not knowing something about them is like you're just writing content and hoping they will like it.  Research your audience and know what they like so that you're not wasting your time writing content that could be worthless. 

2. Investment
If you can't do it all yourself, you need to invest some money into someone that can.  You can either have someone write some great articles for you or you can pay credible sources for guest posts.  Both methods work and you will get great content which will help bring in traffic to your website

3. Networking
When you hear that someone is networking you think they're at an event talking to other business people and hoping to get a business card.  Networking is also when you're talking via email to other businesses in your niche and building relationships with those content writers or bloggers.  You never know when they will ask you to come in and make a guest post because they love your writing, or vice versa

4. Maximizing Value
When you're maximizing your value you need to think of if you'd rather pay $150 for a nice dinner or would you rather pay that same $150 and get a free meal every day for the rest of the year?  Good writers focus on evergreen content that will keep it's value for years to come.  Evergreen content will always bring in traffic and you only have to post that article once. 

5. Diversifying
When it comes to writing content, you'll need diversify within your own niche in order to be successful.  Diversifying your content will make it so that you are an authority in your niche, and that's what we're all chasing

6. Experimenting
Most content marketers will stick with something if they know it's working.  Why change or fix something that isn't broken, right?  Well if you're not experimenting, you'll never know the full potential of your content marketing.  You could be pulling in 10x the traffic if you were experimenting with new content ideas in your spare time.  Write in a different method and see if it gains more traction within social media like Facebook.  You'll never know until you try

7. Analysis
Analyze everything you can!  A good content marketer won't just post content and leave it there to hopefully be the best it can be.  You'll need to be analyzing everything you can in order to figure out what's working out the best.  Figure it out and you'll know what to do in order to make it even more successful



In Conclusion:
Content marketing isn't an easy thing to do, but you can figure it out overtime if you just buckle down and get to work.  Sure you'll mess up a bit, but you need to learn from your mistakes and keep striving to be the best.  Write up some compelling articles and analyze everything, I'm sure you can start pulling in traffic in no time



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Razzy