7 ways to market to your existing clients

7 ways to market to your existing clients

Usually when a business is up and running while being successful, they sometimes forget about the customers who helped push them towards that success.  Keeping up with your current clients and trying to retain them will most definitely boost your sales due to your customers referring new ones   Keeping in touch with your current clients will keep them all happy, and that's the main goal at the end of the day.  Remember that your customers can ruin you with just one bad review, so if you can pile up all the positive reviews then you'll have a great time hanging out with them anytime you can

There are plenty of ways to do this, but I'll be covering the main 7 that I like using in order to keep my existing customers happy while bringing on new ones

1. Talk through social media   
   When you're on social media, you're not just posting random things about your niche or your products.  You can use these platforms as a means to get in touch with all your current and future clientele.  You will need to listened to their needs, wants and most importantly their problems.  If you do have someone try contacting you through social media, you will need to respond as soon as possible.  Doing so will usually bring in a new sale or two because there will be other people watching what you are saying.
   
   
2. Content that helps your customers   
   Learning from you customers is a great way to generate content for your website.  You can write up discussions or articles talking about problems and solutions to things your customers are seeing on a day to day basis.  By helping them out you are essentially turning them into a long time reader and possibly a frequent shopper
   
   
3. Offer discounts and promotions to existing customers   
   When you start an online business, or an eCommerce business, you will usually have some sort of discount to get people to sign up.  Have you ever thought of giving your existing clients discount codes or promo codes in order to keep them happy and staying signed up?  You can do this based on how long a customer is singed up to your monthly paying subscription or base it off of how many orders someone is making.  I recently gave a nice coupon code to one of my customers for buying his 100th package from me over the last few years   He shared his experience wherever he could and linked me to his posts, which he didn't have to do but it was a nice thing
   
   
4. Reward long time customers   
   If you have a CRM dashboard set up already, then this will be much easier.  If you don't, I would suggest you look into one and start getting use to it.  Basically what you'll do is track how long your customers have been with you and after XX months you can give them a month of service for free or give them a nice discount for the next month.  You can also send out coupons to them on the anniversary of when they signed up or on their birthdays if you know the date.
   
   
5. Go Offline   
   When it comes to businesses today, there is a ton of technology and you can become distant.  You will want to get physical interaction with some of your clients in order to build trust.  This will in turn keep them coming back for even longer since you're building a business relationship. 
   
   
6. Honor the good ones publicly   
   When it comes to larger companies, you can honor some of your customers and even sales reps by throwing a huge party and giving out gifts.  Think of this as the company Christmas party but during a time of the year when there isn't much going on lol.  You'll want to get some nice invites so it looks like you spent a pretty penny on them, then send it out to everyone you want to show up.  This will look good on you because you're honoring all the people who got you to where you currently are.
   
   
7. Give them something to remember you about  
   If you normally meet up with potential clients and current ones, you will want to give them marketing material whenever you get together.  This will make is so that they will always have something in their hands to remember you by.  They can also hand these out to their friends who they think would like what you have to offer   This could be anything from a media folder with loads of content to just a business card.  You would be amazed at how many business cards I just have sitting in my wallet for a rainy day

In Conclusion:
When it comes to building relationships with new clients, it's a pretty straight forward procedure.  You just get them to sign up and have an automated emailing system send out newsletters.  But if you're trying to build up a better relationship with a current client it's a little different.  They're use to all your emails so the next step is to contact them directly   Get together with them if they live close enough and have a cup of coffee (if you like coffee).  In the end you'll build great business relationships with a ton of clients



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Thanks!

Razzy