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When it comes to the old mom and pop shop type of offline business, they are usually reluctant to sign up for any web design or SEO services. Normally this is due to a few basic things which usually revolves around the fact that they don't like change. How many times have you heard an old person not want to do something new? It's because they're set in their ways and have the old mentality of "If it ain't broke, don't fix it!" but in reality they could have a broken system and not know it.
I've recently started helping some older businesses get online and I don't really charge them much to do so. I'm basically doing this to help them out when I have some spare time. Usually older people are afraid to let a young whipper snapper like me into their website that was designed by their grandson or some person 20 years ago, but eventually they start to trust me and that's when I can help.
Now not all offline businesses are ran by people who could be friends with our grand parents. There are some who are ran by people in their 20's but they just don't know how to get online. The problem is that most people don't have the knowledge it takes to get a website set up in a short amount of time.
Below are a few reasons why offline business owners are reluctant to sign up for web design and SEO.
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Cristian
For an SEO to work with an older person like this it is usually a pure pain. They'll search for a random keyword that mildly touches their niche and will ask why aren't they on the "internet" yet. So I'm put into a position where I will need to explain to the client what Google is and how it works. The kind of stuff that most certainly won't be understood.
They will also have the permanent impression I'm robbing them somehow, even when I'm trying to help them for free.
Bottom line: Working with older clients is a lot of work, way to much work if you ask me! I personally avoid and stay away from such clients that clearly don't understand anything about the Internet, yet alone how their website will work.
Of course, no everybody will be like this some younger clients are the same level of clueless which I again, I will avoid at all costs.
Sorry. But I had some really bad experiences in the past, where I made a ton of money for such clients only to get treated as the lowest type of thief. Eventually, they all come back with apologies but I usually never forgive such a client.
thief
thief I personally hate working with older clients that have no index what the Internet is and how it works. I mean, once you have a website you should at least understand the very basic stuff on how the internet and web pages work. For an SEO to work with an older person like this it is usually a pure pain. They'll search for a random keyword that mildly touches their niche and will ask why aren't they on the "internet" yet. So I'm put into a position where I will need to explain to the client what Google is and how it works. The kind of stuff that most certainly won't be understood. They will also have the permanent impression I'm robbing them somehow, even when I'm trying to help them for free. Bottom line: Working with older clients is a lot of work, way to much work if you ask me! I personally avoid and stay away from such clients that clearly don't understand anything about the Internet, yet alone how their website will work. Of course, no everybody will be like this some younger clients are the same level of clueless which I again, I will avoid at all costs. Sorry. But I had some really bad experiences in the past, where I made a ton of money for such clients only to get treated as the lowest type of thief. Eventually, they all come back with apologies but I usually never forgive such a client. thief thief
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