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Helping small businesses make money is sometimes the easy part when it comes to online marketing. Finding businesses to help out isn't actually the most difficult part of this whole process, it's getting them to work with you. Sure you can have the best process out there and make them an extra $150,000 a year, but can they afford you and your monthly services to do this? Most small businesses are just that, small, and they can't usually afford to pay hundreds a month for SEO and Online Marketing services that they need.
What if I told you that you could get them to sign up with you almost every time you contact them? You'd probably think I was crazy for saying that since that would mean you're making an unlimited amount of money because you can contact thousands of businesses each day, right? Well this isn't exactly the case because you won't be charging them anything to help out. You will actually be giving away your services for free, which is why they will easily sign up with you
WHAT! I HAVE TO WORK FOR FREE?!?!?!?!
Well the answer to that is actually Yes and No at the same time. What you'll want to do is set up a contract with them for 1 year of work. Now a lot of people do this type of contract, myself included, and it works well for bigger companies because they're use to signing stuff like this and can afford to pay it. Small businesses can't usually afford to risk a lot of money each month, and this is why you're going to be doing the first 3 months of work for free. You will have to explain to them that the first 3 months of any SEO campaign is basically the "set up" time because good optimization will take 1 to 3 months to start showing good results. This means that if they sign up, they can potentially be making money after the first month due to the work you're doing and they're not paying anything.... yet
In the contract you will have to add in a contract breaking clause which should be along the lines of:
If there is not ranking increase in the Google search results for the clients desired keywords after 90 days, the contract will be null and void.This will show the client that you're willing to break the contract if there aren't any results, but 95% of the time you will see a ranking increase within 90 days and the client will have to stick with you. Also, you have to be a credible company for this to work well. If you're just out there spending $10 a month to get a super long tailed keyword moved up from page 20 to page 15 then that's not going to work out. Your potential client will want to see an increase in traffic and sales, but that's really up to their pricing structure and you can't tell them to change their prices without annoying them lol.
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Cristian
I went through a situation like this recently: A small company selling some basic clothing articles they were really broke and couldn't afford much and I accepted to do some SEO work for the with less money then I'm usually asking for a similar project. As you said it is good to be the good guy if you can and just help people, most of the time you get a lot more in return than you put in but there are cases like this recent client I'm talking about that will leave you with a bad taste in your mouth.
So, to keep this short, I managed to double their sales in just 30 days! I worked my ass off for the website because it was a really cool project on a really good niche and everything was going perfectly, I never saw a website rank so good right from the start, this together with the user experience advice and tips I gave them to increase the conversion rates made the clients ecstatic!
Until they started to become greedy. After 60 days or so the organic traffic started to cool down, it was still growing day by day but not really in a spectacular way it did in the last 30 days. So I start getting calls, "why am I not on position 1st for this keyword and that keyword" - I explained to them that they have a very good growth, nice conversion rates this is what they wanted, organic traffic takes time to increase and you won't pass brand with big authority anytime soon.
They suggested me to implement additional keywords into the title tags and meta description, I told them I won't do anything that isn't relevant to the page itself.
Eventually, they left me for another SEO "expert " which applied some revolutionary tactics: "meta keywords and keywords stuffing". The client still blames me for the drop in organic traffic that he is now getting, claiming "I hacked Google" for dropping me as their SEO expert. I loled. What about the clients that abandon you after the contract is up and finished? I went through a situation like this recently: A small company selling some basic clothing articles they were really broke and couldn't afford much and I accepted to do some SEO work for the with less money then I'm usually asking for a similar project. As you said it is good to be the good guy if you can and just help people, most of the time you get a lot more in return than you put in but there are cases like this recent client I'm talking about that will leave you with a bad taste in your mouth. So, to keep this short, I managed to double their sales in just 30 days! I worked my ass off for the website because it was a really cool project on a really good niche and everything was going perfectly, I never saw a website rank so good right from the start, this together with the user experience advice and tips I gave them to increase the conversion rates made the clients ecstatic! Until they started to become greedy. After 60 days or so the organic traffic started to cool down, it was still growing day by day but not really in a spectacular way it did in the last 30 days. So I start getting calls, "why am I not on position 1st for this keyword and that keyword" - I explained to them that they have a very good growth, nice conversion rates this is what they wanted, organic traffic takes time to increase and you won't pass brand with big authority anytime soon. They suggested me to implement additional keywords into the title tags and meta description, I told them I won't do anything that isn't relevant to the page itself. Eventually, they left me for another SEO "expert " which applied some revolutionary tactics: "meta keywords and keywords stuffing". The client still blames me for the drop in organic traffic that he is now getting, claiming "I hacked Google" for dropping me as their SEO expert. I loled.
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