Cristian
Level X3
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2017 is turning up to big a very important year for SEO. A new SEO paradigm is being modeled by Google while the other important search engines follow its lead.
Thing is, you need to pay close attention to these changes. Don't ignore them, test, adapt and implement. If you want to stay ahead of the game you need to stop wasting time and money on outdated SEO techniques like and focus on the new SEO as well as the people capable of offering it to you if you can't do it yourself.
I'm not trying to be mean or judgmental but if you are still looking for high Page Rank backlinks in 2017 you aren't doing SEO right. Sure some sellers still create relevant backlinks but before you start your link building campaign, make sure you have a few modern on-page SEO implementations in check.
1. Speed improvement
I can't stretch this enough to all my clients every day, speed is a hell of an important ranking factor in 2017. If you won't win the speed race, you won't get any organic traffic.
Stop wasting money on outdated services and focus on freelancers capable of doing real speed optimizing work. Hire a good coder that can clean your website up real good, if you are WordPress based, invest into an image optimization plugin and last but not least hire an SEO to implement AMP (accelerated mobile pages) and teach you about the benefits of this new technology.
2. Optimize everything for mobile and make user experience optimization one of your top priorities.
If you don't have a mobile responsive website in 2017 you are doing the Internet wrong. Seriously, that's like insisting on using a horse and carriage when you can just buy a trunk.
Hire both a coder and a designer and make that transition to mobile responsiveness a reality before Google decides to kill all of your organic traffic if it hasn't done that already.
The second most important thing on this point would be the user's experience optimization. We tend to forget one very important thing: Our website is meant to be used by people. So in my opinion, everything should be built around the users, making sure you provide the best possible experience, suitable for your user persona and the niche you activate in.
3. Check your index. Remove unnecessary index URLs.
I've seen a systemic problem on most small and middle online stores on the web. The have around 100-500 products in total in their shop but they also have 30k index pages for some reason.
This can turn into a huge issue for their SEO. Why do they have such many index pages when they have so few available products?
Short answer: Filters and awful coding. This is the reason I believe every website should go through an SEO audit before it goes life. It's essential for an SEO to figure out what pages need 301, canonical, robots.txt, nofollow, noindex and so on. If such implementation isn't made by an experienced SEO that can crawl a website back to back you can end up with a huge website, bloated with unnecessary links that eventually get index by Google and will hurt your overall SEO and organic traffic.
4. HTTPS.
You covered this subject essentially in this community before, recently Razzy made an awesome post on why Google wants you to buy an SSL, you can check it out here: https://www.seocheckout.com/faq/22...-have-an-SSL-now
Buttom line is that buying an SSL will get you an HTTPS instead of HTTP which will look cool in Chrome and other browsers but also influence they way users interact with your website as well as how Google will rank you in its search results.
So this is my list of top 4 most important SEO implementations you need to make in 2017.
Please add your own list in the comments bellow!
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TommyCarey
With the speed improvement you'll make your visitors load your pages quicker and we all know that Google wants it's traffic to be happy little clams when it comes to websites within it's search rankings lol.
Optimizing for mobile is huge right now and anyone that doesn't have a responsive website is already in a losing battle for their niche because they'll just get moved out of the search results sooner than later. We all want traffic, and now we all need to be responsive.
As for the SSL, thanks for showing some love
Another thing I would add to this is targeting phrases now instead of your exact keywords. Google is now updating it's search results based on phrases, so you could be ranked for a lot of crap now and not even know it. I'm sure this will be tweaked over the next 6 to 8 months and we won't even know it. So writing for the search engines got a little trickier in terms of targeting keywords. You'll have to make everything look natural, like before, but now you have to make it so that it's not so obvious on what the keyword is you're targeting. It's like a double edged sword
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