Setting up a store front location in order to increase your online sales

Setting up a store front location in order to increase your online sales

If you have a physical product then you're likely trying to sell it online. Are you trying to sell it from a store front or is that step nothing you're interested in at this point in time? Selling from a physical store is a great way to market your product because your store front is basically a large billboard.

Looking at your storefront as a way to generate a massive amount of sales is something you could achieve over time, but at the beginning you should see it more as a marketing play. You can get a big billboard that shows to everyone that passes whether it be someone in a car or foot traffic. You would need your store to be in a good location since you're relying on foot traffic and motorists seeing your new fancy signs lol.

What you'll need to focus on

1. Your Product
If you have a garbage product then your business probably won't do well anyway. You probably won't get to the point where youc an do anything with a store, so make sure your product is top notch and offers value to anyone that walks by.

Can you sell it to at least 50% of the people that walk past your door?
Now you'll need to be honest with yourself here. If your answer is a hesitant yes or a no, then you probably shouldn't think about opening a store for your business. I say this because if you can't target at least half of the people in your area, how do you think you're going to profit? People open up computer repair stores, clothing boutiques, hair salons, etc. because they can pull in sales right off of the street. If you're opening a store for something like SEO services and expecting to get a lot of foot traffic to sign up, you're insane lol.


2. Location
If you do have a product that can be sold to at least 50% of the people in the area, then you'll have a better chance of being successful with a physical store front. A good location with a higher lease price per month is better than a bad location with a normal priced lease. Would you rather pay $4,000 a month for a store front that has 30,000 people walk past it every 30 days or $3,500 for a store front that has 1,000 people walk past every month? The $4,000 lease would be much more appealing to the general business person because of the increased chance of making a sale from foot traffic.


3. Store Front Advertisements
When people set up stores they usually advertise online, but they forget to get peoples attention as they walk by the actual store. You can set up banners that have an "XX% of for today only!" sign or banner outside of your store in order to get people in to see how much something will cost. If you can get them into the store you've won half of the battle already.

Another way to get people in eventually is to hand out little gift bags for free or flyers to anyone that passes by. People love free sh*t and will likely take the bags from you without hesitation. A lot of people are use to flyer handouts and will likely pass you, at least they do in Chicago lol. But that doesn't mean your flyers won't be successful if you have someone handing them out all day. Think about it, if you have 30,000 people walking past your store and you get just 1% of those people to take a flyer, that's 300 potential customers each month. That alone could pay your lease and anything else generated is pure profit




In Conclusion:
Running a store front is not an easy thing to do, but it is possible. Follow the few steps I listed above and it should be easier to pull in some random foot traffic to make a sale or two or 300




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Razzy