Learn how to write SEO optimized content

Learn how to write SEO optimized content

Creating a lot of backlinks for your site which has dead or no content at all is worthless to do. So, writing articles which are SEO optimized is essential for ranking your pages and your site on the search engines. If you don’t have an amazing content then try to create one first and then do off page optimization. When creating your content you must optimize for the search engines. The focus should be on the following points-

1) Title of your post-

The title of your post must surely contain the keywords that you are focusing on ranking. Try writing headlines that solve the problem of the readers. In this way, you can get more clicks. Using words like ‘guaranteed’, ‘honest’ etc. helps to boost your rankings. Make sure it is less than 70 characters so that the full title becomes visible in the search engine results.

2) Meta Description-

This is an essential part of working on. First, make it clear that keywords used in the meta description are surely not going to influence your rankings. It has nothing to do with the search engine rankings. But why it is important?

Suppose if they are two sites having almost the same title and ranking one and two on the first page. But your meta description is more interesting than your competitors then you are more likely to get a click-through. And when Google notices that the site ranking second is getting more visitors they will move you to the top spot for sure. So, make sure your meta description is good to attract more visitors from the SERPs. Its length must be around 160 characters.

3) Content-

Google loves those sites which are regularly updated and have fresh content. First, let me tell you that you must not write your content just to rank on the search engines. Your focus should be on providing value to your readers. Your readers must benefit from your content. And if you do that you will also get a lot of shares on the social media and also a lot of free backlinks from the other websites because people will give a link to your website as an extra source of information if they find your content useful. It must not be less than 300 words. The longer it is greater is its chance to rank in the search engines.

4) Keyword density-
It is the frequency of the keyword used in your post that you want to rank for. Don’t use the keyword a lot of times (keyword stuffing) as it will do more harm than good. Because you might get penalized. Instead, try to use the LSI keywords (the keywords related to your main keyword). This will help you rank for other random keywords as well.

5) Outbound Links-

Try to use outbound links wherever possible in your content as an external source of reference for your readers. Believe it or not, this really helps because it will give the search engines a signal how well you are connected with the other websites in the same niche.