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This month marks the one-year anniversary of AMP project and pages and already it's making a big mark on how people use websites and choose the search results inside SERPs.
Accordantly to Adobe Analytics more than 7% of all traffic big websites get comes from AMP pages and in the last 8 months from April to December 2016 AMP traffic increased by 400 percent.
Keep in mind Google took until September of 2016 to actually index AMP pages, until than AMP pages were just accessible, not indexed in Google search.
This means we haven't seen anything yet and we should expect this becoming the main type of results when we are doing a mobile search in the following years.
So what do you think? It's pretty clear AMP is here to stay, the real question is how big it will become in 2017.
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Kharyode
It saves people time when searching on Google with their phone. AMP is clear and real in this 2017. When people are searching on a mobiledevice, Google search results willautomatically default to displaying the AMP version of a page (if one is available). This change means a significant amount of newexposure for AMP pages; possibly leading tomore traffic, revenue, and so forth. It saves people time when searching on Google with their phone.
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