Outbound link don't hold any SEO authority

Outbound link don't hold any SEO authority

Google had told us time and time again that outbound links or the number of external links you publish on a page don't hold any SEO authority and it isn't a ranking factor.

With that in mind, I'm still intrigued that people still ask Google this very same question. John Mueller was asked the exact same question a couple of days ago on twitter. The answer, of course, was "no", linking externally doesn't help.


I personally don't believe this, my experience has thought me, time and time again that linking externally to high authority sources can help you rank better of that specific pieces of content. It only makes sense if you think about it, outbound link to already established sources in the eyes of Google offer a better users experience compared with the ones that don't do this, therefore Google will rank your page higher in the SERPs.

What do you think about all this? Are outbound links important for SEO and organic traffic?