How To Do Proper Keyword Research for Your Blogs Posts

How To Do Proper Keyword Research for Your Blogs Posts

Okay so in the last and first part of this guide to 10 Powerful Blog Promotion Methods, you've learned how to make your blog rock! Now I want to talk about how to make sure your blog is fully discoverable. By discoverable I mean searchable in the Search Engines. This is quite simply a case of doing proper keyword research when you're writing your blog's content. It's one thing to write nice content but if you don't do proper keyword research when you're doing so, you could be wasting a time by not including keywords that your content should have in it to make it actually rank high in the Search Engines.

Of course, your content will rank higher if it's one of the first to be on the keywords you're targeting, if it's not, that will be based upon how highly Google actually ranks your site anyway and that will come down to doing and having good SEO (both onpage/offpage) for your blog. And since doing effective keyword research is basically free and easy to do, there really is no excuse for not doing it. No matter how much of an expert you are in that niche.

2. Do Proper Keyword Research

One of the best, quickest and free ways to do some basic keyword research is to literally just start searching them in Google. Then using Google's Auto Suggest feature, seeing what comes up for it, adding a new word to the end and then seeing what else is suggested and so on. As an example, say you wanted to write an article on this very topic of "Keyword Research". You could type that in Google and see what comes up for it.


Then choosing one of the words and...

Then choosing one of the other words and then....

And so on and so on. You get the ideal! Doing this you can find some of the most frequently searched for long tail keywords you can target in your blogs post content.

Obviously the next step is to get some kind of idea just how popular these keywords are. For that you can use Google's Keyword Planner Tool but results aren't accurate unless you're spending money with them and have an active campaign running.

One way of knowing if they are worth targeting or not is by searching them in Google and then seeing if any Ads show for them. If Ads show at the top then people are targeting it and it's probably worth trying to rank for.

Do a quick Google search for all of those keywords above and you'll see ads showing for them. The short tails and the long tails too.

I've posted some great SEO Keyword Research Tools before though. That post alone will be enough to get the creation juices flowing!

And that is just one way (of many) that's a quick and easy way of doing keyword research so that you can make sure you're targeting keywords worth targeting!

In the next part of this guid, you'll learn about how we're all just visual creatures really and how pictures can paint a thousands words and how to correctly use images in your blog posts!