You won't be able to avoid honest review anymore

Cristian Level X³

December 12, 2016, 3:35 pm

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You won't be able to avoid honest review anymore

We all know the benefits and the potential damage reviews can have on our businesses.

At the moment there are a lot of ways to avoid negative reviews but also increase your chances of getting positive reviews by influencing your customer from certain aspects. Not to mention that fact that we have a huge number of fake reviews, even for big brands, fake testimonials that already most people can smell them from a mile away.

So what kind of reviews do people trust? Well, they are going to trust reviews from sources they already know. Like Facebook or Yelp, the problem is Google has started implementing "Reviews from the Web" in their Google Knowledge Panel results. In other words, people will be able to see reviews from Facebook or Yelp right there within the Knowledge Panel when they are going to type you business name in the search engine.

Take a look at this example:
You won

Business owners everywhere need to understand that honest and unsolicited reviews can help them a lot and can even transform their businesses, you need to make sure those awesome reviews you go are getting seen by as many people as possible, so make sure you are featuring them everywhere and make them visible.

Bottom line is that reviews are all over the place and are here to stay and they only get more and more important as the online arena evolves. Studies show that the vast majority of people are reading online reviews before they make a decision to give their money away.

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TommyCarey

I actually like how this all works out because so many people will find one bad review on a platform and they will think that the business is a 1 star when it's overall score should be a 4.5+ star. Imagine how many sales you're losing because someone sees one bad review on an obscure platform but they don't decide to check your facebook page or yelp listing. It's true that one bad review can actually kill your business, and it's even more harsh for newer businesses. If you have a new business with a bad review to start off, you will see that not many people will be contacting you since that's the only review that actually shows up

A while back people would actually set up services to build positive reviews on big platforms with millions of visitors each month. These services sold their reviews at around $10 a pop and would make a killing. They would flood out any bad reviews on specific platforms so that the business would have loads of 5 star reviews and positive comments. These types of services quickly stopped because edmunds and yelp started suing companies who were caught doing this type of service. It's not a law that if you're caught falsifying reviews for your own company you can actually lose your listing or be sued by the platform where the falsified positive review is at. Not only can you lose your listing, you can also get a bad reputation and kill your company. People will hear you've been spreading falsified positive reviews and they will feel like they were taken advantage of. The results of this is people spreading their own negative reviews about you and how you're fake

There are actually a few websites that have been doing this for a while, but they're not big hitters so no one knows about them lol. One of the ones I can think of off the top of my head is yellowbot.com They've been doing the same thing that Google is now doing, where they accumulate reviews from all over the web. The only difference with yellowbot is that they give you a cumulative score based on all of your reviews, which is pretty awesome :D I actually like how this all works out because so many people will find one bad review on a platform and they will think that the business is a 1 star when it's overall score should be a 4.5+ star. Imagine how many sales you're losing because someone sees one bad review on an obscure platform but they don't decide to check your facebook page or yelp listing. It's true that one bad review can actually kill your business, and it's even more harsh for newer businesses. If you have a new business with a bad review to start off, you will see that not many people will be contacting you since that's the only review that actually shows up :( A while back people would actually set up services to build positive reviews on big platforms with millions of visitors each month. These services sold their reviews at around $5 a pop and would make a killing. They would flood out any bad reviews on specific platforms so that the business would have loads of 5 star reviews and positive comments. These types of services quickly stopped because edmunds and yelp started suing companies who were caught doing this type of service. It's not a law that if you're caught falsifying reviews for your own company you can actually lose your listing or be sued by the platform where the falsified positive review is at. Not only can you lose your listing, you can also get a bad reputation and kill your company. People will hear you've been spreading falsified positive reviews and they will feel like they were taken advantage of. The results of this is people spreading their own negative reviews about you and how you're fake :(

8 years ago