What do Millennials expect from mobile apps?

What do Millennials expect from mobile apps?

Millennials use mobile deceives to browse the internet and consume the web content three times more often than on a desktop. It’s no question that mobile has changed the world but the way millennial have embraced the technology gives us a glimpse into what the future holds.

A recent study shows what has the biggest influence on millennial decisions when it comes to choosing an app.
Nearly half of millennials said a unique feature set and functionality is the key factor that propels them to download and use an app. The second most influential factor is a recommendation from a friend.

• 47% unique features and functionalities
  
• 46% what their friend opinion about the app is
  
• 36% cool design something different from the other apps they are using
  
• 13% the app has a great price
  
• 11% the app is promoted via media
  
• 1.5% what celebrities thing about the app
  

Here are some other statistics on what kind of apps millennials use on a daily basis:

• 70% social networks
  
• 54% messaging apps
  
• 41% game apps
  
• 33% apps that increase their productivity
  
• 31% travel related apps
  
• 25% sport-related apps