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Many of you, including myself, have often thought that it's easier to sell cheaper products or services. I personally know it's easier to sell something for $3 compared to something else for $30. - And if we think about it, Seocheckout marketplace speaks for itself too, as you can see that $3 services will sell more in quantity.
That being said, we also know that it's harder to sell a service worth $3 for $15 or $30, as the buyer often are aware of the prices in general, which makes them chose a cheaper supplier if you charge more for the same service or product.
However, do you believe it's easier to sell a cheap service compared to an expensive one in general? - I personally don't think so.
If you provide expensive products or services you'll also target other audiences compared to what you would target if you where trying to sell cheap services, right?
Let's face it, I would never contact one of my previous client who've bought something for $30 and offer them something expensive for $15,000 for instance. - That wouldn't work in reality.
I believe it depends on you ultimately. That you approach your clients in a weird way when you know it's an expensive product. - I personally found it harder to sell 100 subscriptions of a magazine to a company compared to selling only one subscription to one person for instance. Even though it was only one person I had contact with when I sold the subscriptions to the company. - But I truly believe it was due to my own mindset. That I thought about the value of the product too much.
Do you think it's easier to sell cheaper services in general? - Do you think it depends on you or the product?
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Cristian
So in essence selling cheap services will give you more headaches because you will appeal to every potential client out there, I especially think that cheap clients are the worst, the first time buyers that expect miracles to happen after purchasing a 5 bucks SEO service. They'll ask way more questions, they'll depends refunds more frequently and they'll generally be more unhappy at the end of the day. Cheap services that promise a lot will always sell better than expensive ones, that's simply the reality, maintaining buyers happy is actually harder for the cheap services compared with the expensive ones. So in essence selling cheap services will give you more headaches because you will appeal to every potential client out there, I especially think that cheap clients are the worst, the first time buyers that expect miracles to happen after purchasing a 5 bucks SEO service. They'll ask way more questions, they'll depends refunds more frequently and they'll generally be more unhappy at the end of the day.
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