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Whenever I'm talking with a client I always hear (actually I read it) "How much money will I make after hiring you for my SEO?" And the accurate answer is "I have no clue!" but if I tell them that they will think I don't know what I'm talking about lol. I will usually say something along the lines of "Well it all depends on your website. It has to be optimized for your traffic so they know exactly what to do when they get on your pages. If your design is lacking any type of traffic funneling then you'll make much less money than you could. If your content isn't optimized to increase curiosity and close the sale before they even contact you, you won't make as much money. So we have to work on that first before we bring in the traffic. After that, the traffic should purchase from you without having to contact you. The amount of money you can make is undetermined because we don't know exactly how much traffic you will be getting."
After I tell them that, I'll go into some statistics like "If you are getting 1,000 uniques a day from Google you can expect at least 1% of them to purchase from you. Google will tell you that 5% or more will purchase from you, but that's just not true. So you're looking at 10+ sales a day and if each sale gets you $350 then you're making $3,000 a day." Now this scale isn't exactly accurate because each niche is different. An SEO niche could close at 10% but you'll make $30 per sale and a car niche could close at 1% and you'll make $4,000 per sale. It's a good way to estimate how much you'll make based on the amount of traffic you can get.
I like to use the above equation to set goals for myself. If I'm getting 1,000 uniques a day I should be getting a minimum of 10 sales a day. After a few months I can break down loads of data and get an accurate reading on how everything is converting and if I need to change anything on my pages
So in short, the ROI you should expect will vary depending on your niche. If you want a more accurate estimate on you niche you can PM me what it is and I'll see what I can come up with
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Thanks,
Razzy
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I usually don't talk about ROI with my clients, because I simply don't care, seriously, I don't.
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RaduV
Only after you get the traffic, wait for few months, watch the statistics maybe you will be able to be close to an approximation of how many will actually buy something. "How much money will I make after hiring you for my SEO?" I don't think you have how to answer this question accurately. Yeah you can manage to rank a keyword or two on the first place, having experience you can estimate a time table for this. You can predict that you will bring him, let's say, 100 visitors per day but it is impossible to know how many of these 100 will actually click the order button and how many will complete an order. Only after you get the traffic, wait for few months, watch the statistics maybe you will be able to be close to an approximation of how many will actually buy something.
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