TommyCarey
Level X3
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If you are just sending your PPC campaigns to your homepage, you better hope it optimized for that specific campaign or you won't get as many conversions as you should.
With all of my campaigns, I start off with designing a page that is specific to the market I'm trying to target. I won't set up the campaign and then build the page, that's a bit backwards lol.
Here are a few tips and tricks you can do to increase your own conversions using splash pages and a PPC campaign.
Tip 1: The content
The content on your splash page has to be right to the point. You need to get your information across in less than 5 seconds or you're not going to close as many sales as you should be. Now I'm not telling you to have flashing ads on your page to attract the eye and get the person to read lol. You'll need to have the titles of the content stand out by using a larger font size and a different font than the body of the content. Doing this will pull the persons eyes to the titles and they'll get an idea of what you're selling. If you can use your titles to sell, then you're winning the game already 
The titles will help pull people into the content and turn the people on the fence into paying customers.
Tip 2: User forms that aren't so personal
I've seen plenty of times where the form asks for all of the persons information right as the person is landing on the page. There is plenty of content on the page and that's why it sometimes gets through he PPC platforms filters. So if you're using a form, make it simple. Ask what they're interested in and what their name and email are. You can get the rest of their information later on if you begin talking with them via email.
Tip 3: Funnel the traffic to your sales pages.
One thing that will get your ad denied is if the URL it's aimed at is just the purchase page. You will need to write up content that pulls people down to a "Buy Now" button and it must make them want to click it. If you can't funnel your traffic to your purchase page, you won't be profiting as much as you could have.
Does anyone have anything else they can add?
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https://www.seocheckout.com/user/Razzy
Thanks,
Razzy
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Landing pages must be attention grabbing and have multiple clear call to action buttons for what ever the purpose of the page is for weather it's to buy, join mailing list, like a page, ect.
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ninjasalesgroup
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