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I have just come across this Google Youtube Trueview for action ads that was introduced yesterday by Google Adwords.
This is basically a call to action that you can display at the base of your video during and after your video.
I have yet to play around with this myself but I think that this is going to be a really nifty way to increase conversions with Google Adwords on Youtube.
I like the look of it and I am looking forward to seeing how this works for me and how I can incorporate this into my video marketing strategies!
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TommyCarey
I always skip the ads when possible because I don't want to wait for a call to action button to pop up. I don't think I would have clicked through to the website after the video was done either way, but now I may be more inclined to do so since I like to learn stuff and I'm a sucker for the "Learn More" buttons lol
It's also pretty awesome that it shows your URL on the video now. I don't think it did in the past and that sucked because people sometimes will see the ad URL and type it into their browser to see what the website is about. This helps you out by saving you some cash since they aren't actually clicking on your ad And we all like saving money, right? This seems pretty awesome and it looks like the adwords team is starting to help out its advertisers instead of just taking their money and saying "Well, we're not sure why your ad has a horrible click through rate. You might want to look it over a bit more.... ***Google now counts their money*** " lol :D I always skip the ads when possible because I don't want to wait for a call to action button to pop up. I don't think I would have clicked through to the website after the video was done either way, but now I may be more inclined to do so since I like to learn stuff and I'm a sucker for the "Learn More" buttons lol :D It's also pretty awesome that it shows your URL on the video now. I don't think it did in the past and that sucked because people sometimes will see the ad URL and type it into their browser to see what the website is about. This helps you out by saving you some cash since they aren't actually clicking on your ad :D And we all like saving money, right?
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