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If you haven't been living under rock than you would've heard about the trending hashtag #youtubeisoverparty. This hashtag started to trend in late August and into early September. So what exactly does this all mean?
Youtube decided to act on their advertiser-unfriendly content policies more aggressively, videos that were not compliant to their policy were unable to run advertisements in the videos. This trend was started after Philip DeFranco created a video "YouTube Is Shutting Down My Channel and I'm Not Sure What To Do." and other Youtubers realized their videos were in noncompliance to run ads.
Youtubers feel that the site is not about "Broadcasting yourself" but more about content that is friendly to the advertisers. Big channels are starting to lose a LOT ofmoney, and the Youtubers behind the channel feel that their hard work is basically stripped away. This is leading Youtubers, and viewers to suspect that the website is "over" since some videos may not be eligible for monetization.
Here's the advertiser-friendly guidelines that is prompted when a video is demonetized:
Advertiser-friendly content guidelines
Content that is considered "not advertiser-friendly" includes, but is not limited to:
If any of the above describes any portion of your video, then the video may not be approved for monetization. If monetization is approved, your video may not be eligible for all available ad formats. YouTube reserves the right to not monetize a video, as well as suspend monetization features on channels that repeatedly submit videos violating our policies.
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Everett
Well, the advertiser-friendly guidelines were always there but they just started to aggressively enforce it. If you were monetizing content that wasn't advertiser-friendly and the video was demonetized than it is really not much of a problem. Youtubers are freaking out because a lot of their videos are now becoming demonetized and they won't be able to make an income from Youtube alone. Some Youtubers are saying that they are allowing bigger youtubers to keep the videos monetized whilst demonetizing smaller or newer youtubers videos.
I think all of this will shift the content on the website, and content would not only just be more advertiser-friendly, but more "friendly" in general. Who wants to watch a person cussing, or showing too much skin anyways? I can see how some advertisers don't want their video ads placed on such content. Here's my take on this situation: Well, the advertiser-friendly guidelines were always there but they just started to aggressively enforce it. If you were monetizing content that wasn't advertiser-friendly and the video was demonetized than it is really not much of a problem. Youtubers are freaking out because a lot of their videos are now becoming demonetized and they won't be able to make an income from Youtube alone. Some Youtubers are saying that they are allowing bigger youtubers to keep the videos monetized whilst demonetizing smaller or newer youtubers videos. I think all of this will shift the content on the website, and content would not only just be more advertiser-friendly, but more "friendly" in general. Who wants to watch a person cussing, or showing too much skin anyways? I can see how some advertisers don't want their video ads placed on such content.
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