MasterA
Level 1
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Do you think it is a good idea to provide discounts to your customers after you completed their orders?
I personally think this is a good idea because they will more likely to come back if they can get your service for cheaper the next time. I know real life companies that do that; for example, WH Smith gives you vouchers after you purchase something from them valid for a period of time. If you add an expiry date, then they will more likely purchase your voucher again earlier so I think this is a very good idea. These incentives may mean you gain less profit but at the end of the day you will gain more customers and most importantly happy customers because they will feel like they got a good deal and as long as you provide good quality services, they will be a repeat customer for a very long time.
Do you offer vouchers to your customers after you complete their order? Does this increase your sales from past customers?
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TommyCarey
Coupon codes and vouchers are definitely a good thing to give out to your customers. You won't make as much as you did on the original sale, but you have to look at it as a sale that you wouldn't have gotten in the first place if you didn't give out the discount code
I've done this with some of my clients, I'll usually cherry pick the ones that are nice and I'll offer them a discount code that they can give to a friend or they can use it on a different website that they own. I usually don't let them use it on their own website because I try to tie them into a 1 year contract at a fixed price per month. Now if they sign up a new website or have a friend sign up, I will give the discounted price each month for the 1 year contracts
For ecommerce type websites I'll usually send out a discount code a few days or a week after the client received their item. This way they have time to wear the clothing, play with the gadget, or just have their hands on whatever they bought from me. Then they'll get the discount code and if they did like what they bought the first time they'll usually come back and buy something else if they can afford it
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