Adwords or Adcenter (Bing/Yahoo), which is better?

TommyCarey Level X³

August 19, 2016, 7:20 pm

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Adwords or Adcenter (Bing/Yahoo), which is better?

Now I've got accounts on both and I see the pros and cons for each, but I'm interested to know what everyone here thinks.

On adwords I can only advertise a few of my websites because my main ones are, ummm, banned lol I can't put my main websites/domains through adwords because it will instantly get linked back to my old account and then I'll have to go through the whole process of setting up a new bank account, address, personal info, blah blah blah in order to get a new adwords account. So I just play it safe lol

With adcenter I can advertise almost anything. The websites that got me banned on adwords seem to be perfectly fine to advertise on adcenter (bing/yahoo). I've never had a problem contacting anyone when something was going on with my dashboard or campaigns, which is pretty awesome.

So, the pros and cons I've seen.

Google Adwords Pros:

A lot of traffic - Tons of traffic comes through Google so you know you'll get a lot of clicks.
The Clicks - CTR (click through rate) can be pretty high due to Google wanting to show your ads no matter what as long as you configure your campaign decently.

Google Adwords Cons:

It's expensive - Some niches are in the $75 CPC range and not many start ups can compete with that.
Difficult to contact someone - I've tried contacting someone plenty of times but was not successful. It took me 6 months to get a hold of someone about my suspended account and by that time I couldn't recover it.

Pros of Bing/Yahoo Adcenter:

Affordable CPC system - You can pay $15 for a bunch of clicks but on Adwords you could pay $15 for one click.
Customer support is top notch - I've been able to contact someone whenever I have a question. I can email them, call them and probably text their personal lines if I really needed to if I had a question lol.

Cons of Bing/Yahoo Adcenter:

Not as much traffic. This means that even if you can afford $150 a day in advertising, you may not hit that mark because there just isn't enough traffic on Bing and Yahoo.

What pros and cons do you guys and girls have for these two?
Which do you prefer?
Have you had success on both or just one?

Thanks

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Lynne

I have used Google Adwords a good number of times for my baby store in the past and it worked really well for me. Then I set up an online marketing website that shares articles about SEO and online marketing. Of course I have affiliated with some products and services for making money online. Anyway Google Adwords does not like that website at all and won't allow any keywords for the make money online niche which I find really annoying and I can't figure out how to get that right.

I then used Bing Ads and it all worked fine for me. So it looks to me like Bing is not as fussy as Google Adwords.

I tried out Bing Ads because I got a free voucher that had to be used up in a certain time frame. That was some time in the second half of last year. Since then I have not done any paid traffic campaigns, I have only been working on my organic traffic and SEO since then.

8 years ago