Do You Use: The Skyscraper Technique in Your Digital Marketing Endeavours?

Do You Use: The Skyscraper Technique in Your Digital Marketing Endeavours?

The Skyscraper Technique

The Skyscraper Technique is a technique that's used to research and come up with new content ideas for content that is better than your competitors.

The way it works is you have to find the content that is ranking for the keywords you're targeting and then basically improve upon it and make it much better.

This could be through literally rewriting that content in your own way, expanding on areas in more detail and providing more information about it in a different and better way. You will have to find and identify weaknesses or shortfalls in that content and make it better and more useful than the original version is/was.

When you start doing this you'll soon start to see many ways in which you can make other websites content much better and more useful to the people that are searching for it. And while it can involve a fair bit of work, you'll be pleased when you start seeing how much more attention your better version gets by using the Skyscraper Technique!

Here's how to do the Skyscraper Technique in three easy steps.

1. Research Ranking Content
   You'll need to search for the top 10 sites ranking for the keywords you're looking for and then find one that you think you could improve upon and make a better version of.
   
2. Improve It
   Make that content better by rewriting it in your own words, make it longer or more relevant and add more details to it. Better bullet points and pictures etc.
   
3. Rinse and Repeat
   Once you've done this for one keyword, search again for another and do the same thing for another page.
   

When you adopt the skyscraper technique you will find that;

• You have to do less research as the content is already written you just have to rewrite it!
  
• You will be able to come up with many content ideas for new posts.
  
• You will get more attention than the other blogs as your content is better!
  
• You will find that your content gets more shares on social media.
  

And that is basically the Skyscraper Technique in a nutshell!

Do you use the skyscraper technique in your digital marketing endeavors?

Is there a similar method you use for content ideas and creation?