Justin
Level 1
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Matt Cutts has been quoted as saying on one of his videos that not all content needs to be constantly updated and how some older pages are fine with no new addition as they contain relevant content that doesn't change from year to year. However, sites related to topical news such as entertainment, movies or gossip are likely to need fresh content daily and those sites which update constantly (or often) are more likely to rank higher in Google than the ones that don't update often. Do you agree this is true, or do you think that even old pages that are not updated will slide out of search if not updated regularly, to be replaced by newer pages with newer (not necessarily relevant) information?
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Cristian
Google is getting smarter and smarter and will notice when you offer old/outdated information and a specific subject.
To give you an example. Let's say you write an article about some specific medical condition and eye surgery. Now 3-4 years pass and technology evolved and a different type of surgery exist now. What do you do?
Answer is you go and update your old article and talk about the most recent technology and techniques used for that specific condition. Don't just create a new article as well as having the old one around, you'll fall into keyword cannibalization. If it makes sense updating an article once in a while, do it. Don't create another article, just update the old one. You will experience a boost in rank and visits. Google is getting smarter and smarter and will notice when you offer old/outdated information and a specific subject. To give you an example. Let's say you write an article about some specific medical condition and eye surgery. Now 3-4 years pass and technology evolved and a different type of surgery exist now. What do you do? Answer is you go and update your old article and talk about the most recent technology and techniques used for that specific condition. Don't just create a new article as well as having the old one around, you'll fall into keyword cannibalization.
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