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Kids, children, even pre teens at times ... if you can gain the kids' attention, you can gain the parents. What happens when you're with your family at the store and your son or daughter runs across something they feel they can't live without; mom or dad usually ends up giving it attention also. Taking advantage of this little known common knowledge can really expand an operation if managed correctly. Imagine how many more people you will be reaching out too . This is an example but different audiences connect others all the time. Keep that in mind next time
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TommyCarey
I've seen loads of toys on TV that obviously are targeting kids. But have you ever noticed when they are airing? They rarely air when the kids are in school because they kids won't see them and then ask all the time for that specific toy when they're at the store lol. These companies are doing their research and over the years they've fine tuned it. In the end, if you have a product for a specific demographic and you want to advertise on TV, you'll need to find out when that demographic will be sitting down watching.
I've actually checked the pricing of commercials in the US and during the day, when people are at work and school, it's much cheaper. It's cheaper because not as many people are watching. Now when you get around 4pm to 8pm it's much more since people are sitting down for dinner and a lot of families in the US now sit in front of a TV when eating. Make sense? This type of marketing has been going on for years. Have you ever seen a cereal commercial targeting adults? Not too many :D The only cereal commercials that target adults are the companies that are trying to push healthy cereals that taste horrible, usually. I'd say that 90% of the cereal commercials on TV today are targeting children because they know that if the commercial is catchy, the kids will want it. The parents know the cereal is horrible for their kids because it's loaded with sugar, but saying No to your children in the middle of an isle when they give you the puppy dog eyes rarely happens. When my little girl asks for certain things like foods and toys it's mainly because they've seen them on TV. I've broken in and bought her pointless toys and foods because of how she acts when shes asks. She won't have a tantrum, she'll be extremely polite and give me the puppy dog eyes which are impossible for me to say no to lol :D I've seen loads of toys on TV that obviously are targeting kids. But have you ever noticed when they are airing? They rarely air when the kids are in school because they kids won't see them and then ask all the time for that specific toy when they're at the store lol. These companies are doing their research and over the years they've fine tuned it. In the end, if you have a product for a specific demographic and you want to advertise on TV, you'll need to find out when that demographic will be sitting down watching. I've actually checked the pricing of commercials in the US and during the day, when people are at work and school, it's much cheaper. It's cheaper because not as many people are watching. Now when you get around 4pm to 8pm it's much more since people are sitting down for dinner and a lot of families in the US now sit in front of a TV when eating. Make sense?
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