How Often Should I Post New Content? Debate

Lynne Level 1

June 26, 2016, 2:55 pm

21

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How Often Should I Post New Content?

I have heard so many different things about how often I should post new content on a website for good SERP and traffic.

I have heard that I should post at least 3 times per week per website. However I have 3 websites, so publishing 9 great posts a week is just not possible for me. Yes I could get someone to help me write my content, but I prefer to do it myself.

One website is more like a hobby and then 2 websites are focused on making money. Can I get away with writing one quality post per website every week?

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TommyCarey

TommyCarey

I would say to post as often as you can. Posting once a day or just once a week may not be enough and you're actually killing the growth of your website because the content isn't coming quick enough.

Post For The Search Engines:
When you're posting for the search engines you're posting content that is optimized and you want it to rank in the search engines in order to bring in readers, clients, sales, traffic, etc. I'm not telling you to post 50 scraped articles because that will just kill your credibility. Post genuine articles every time and you'll see your following grow pretty well over time. You don't have to post 100 times a day, but you should be posting at least once a day on average. This will keep your website fresh so that Google, Yahoo! and Bing like your pages even more. The more updated your website is, the better you will rank over time. Fresh content that is optimized is always great for your rankings and traffic.

Posting For Your Subscribers:
When you have a newsletter go out, you don't want to add all your new posts to it because that can be a bit overwhelming. I never want to get a newsletter with 100 links in it to new posts. I'd rather see a few links and a "more posts here" link where when I click it, I go to a new posts page and I can catch up. You can add a few links to your newsletter, but don't add every single post because people will just unsubscribe pretty quick

9 years ago

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Lynne

Lynne

Razzy but the thing is that I can't post daily to 3 websites. It is just impossible. I can maybe post once a week to 2 of my websites and once a month to my 3rd website.

9 years ago

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EliteWriter

EliteWriter

Posting content regularly depends on your time since you would like to write them yourself. And writing takes time if you want to do it well. First you need to come up with a title or an idea that will enable you to write something that is helpful or valuable, and then you need to come up with certain keywords that will help you for SEO purposes. Including those keywords in a proper way while still keeping the content interesting and readable takes skill and time. Just try to do it as regularly as you can, at least 1 article per site every week. Ultimately it is more about quality than quantity. But some regularity obviously needs to be there.

9 years ago

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Lynne

Lynne

Thank you for your tips, much appreciated.

9 years ago

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Everett

Everett

For my answer we'll focus on your 2 money making websites:

I think one high quality post per week is sufficient, especially if you don't have time to write all day long. If you have subscribers to your money making website (and I hope you do), and you are constantly writing posts numerous times a day how are your subscribers going to keep up with you? You should hold a poll of some sort to see what they think about one post per week, or 2 post, etc.

Now as for your SERP, this would have to be based on the keywords you are targeting. Surely you want your articles to be as SEO friendly as possible, but I wouldn't necessarily make the entire post just to target specific keywords to rank up in the search listings, this looks like bad intent to people especially if they know what you are doing.

9 years ago

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Lynne

Lynne

Yes that makes sense Everett and that is the thing that bothered me. I just mentioned it to Mike.... I was told by someone recently I should be posting 3-5 times weekly or not bother at all. I can't write content just for the sake of writing content. I like to spend time researching my posts and then spend time writing a nice article with focus on SEO... something that my readers will enjoy and something that I enjoy writing.

I don't want to send out loads of content that is not quality just for the sake of posting often.

9 years ago

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ahphabib

ahphabib

Hello Lynne,
I am not saying you post your content regularly on your blog. and not telling how many content post on your in an week or a day. Do anything what you do. if you want to post 3 post in your blog a week, post exatctly 3 every week. please come back in your blog same time evey day or every week. this is very good for getting search engine. Hope you understand..
Thanks

9 years ago

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Lynne

Lynne

So you are saying that consistency is more important than frequency? So as long as I post on the same day each week that is fine.

9 years ago

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ahphabib

ahphabib

Yes dear, that is my opinion and i get results for doing that to my blog.

9 years ago

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Lynne

Lynne

Thank you for your insight. I will make a set day for posting on each website then. Much appreciated.

9 years ago

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ajlancer

ajlancer

HI Lynne thanks for your nice posting. Yes your method is good for posting 3 post in a week and 9 for 3 website. And I am sure you know how to write depth content. And before posting any content, I should tell you optimize your post with SEO friendly. Do not need to post over in a week. You can make content even 2 in a week for your blog. You know different are between quality and quantity. So, should concentrate on quality content, do not on more post. Google very much insist on quality content. So, it may best for you, if you cannot manage time for writing content, hire someone for quality and professional content writing.

Regards by Ajlancer

9 years ago

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Lynne

Lynne

Thank you Ajlancer. As always I appreciate all the advice and feedback from more experienced online marketers!

9 years ago

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MasterA

MasterA

Quality is much more important than quantity so as long as the quality of the article is good, then once a week should be fine. However, you should bear in mind that your guests like regular content so if you don’t post enough regular content, you may lose guests. If there is nothing new all the time, then it encourages guests to leave so it isn’t all about SERP but also keeping guests on your blog. In terms of SERP, the amount of new content shouldn’t play a very big role on your rankings because Search engines care more about quality of content rather than quantity of content.

9 years ago

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overcast

overcast

I have found that some of the people post daily. And that method may work for some but not all. So it all comes down how you choose to post content. It can be good to see how the posted content can be viral if it is based on latest content. A lot of people just reshare the most other viral content. And in such case regular posting is required.

8 years ago

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Corzhens

Corzhens

The same thing happened to a friend who has 3 websites that he had to fill with contents. They are actually blogs of different genre. The first decision was to post updates twice a week and later he changed it to 3 times a week which was very taxing since he was alone in writing the articles. And maybe due to the pressure that he created, he got sick and had to slow down to once a week updates. He’s still enjoying his blogs and no much pressure anymore. So I guess an update once a week is just fine.

7 years ago

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