EliteWriter
Level 2
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Affiliates are considered to be a major force for many businesses, yet they are often blamed for any pitfalls such as if a business site gets a Google penalty. In reality affiliates help a great deal by:
I've actually seen affiliates do great things for websites and also do horrible things for sites but they think they were doing good.
The good things I've seen affiliates do are marketing and SEO on their own affiliate links in order to help get ranked higher in the search engines for specific keywords. They tend to target the longer tailed keywords because the main keywords are more difficult to rank for since you're contending with the site you're promoting as well as all their competition. And we all know that by ranking for some long tailed keywords you can bring in some traffic that results in sales :D
When an affiliate does some SEO and marketing on their links it's not always a good thing. They affiliate may have just read a small ebook about how to do SEO and marketing and think they're a "guru" in the field already. So now you have someone with very little knowledge in the field and they think they're the best so they set out out and pay someone $5 for 100,000 blog comments on a few pages their promoting with their affiliate IDs. This is never really a good thing because now you have someone who thinks they're doing some good, actually harming your pages because we all know that 100,000 blog comments to a single page over night will easily get you a penalty. The affiliate thinks they're doing you some good, but they're actually messing up the rankings for your entire website :(
In the end, if you could cherry pick your affiliates, that would be amazing :D
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Lynne
If you have affiliates that do things the right way great, but what if they don't? But what about affiliate that just spam their affiliate links all over? I saw an interesting question about that on another thread. It was not something I have ever thought about but now that it was brought up I would think it could also have a detrimental effect. If you have affiliates that do things the right way great, but what if they don't?
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