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One of the many reasons to love social marketing (such as tweeting, updating Facebook pages, pinning photos on Pinterest) over email marketing is that you are creating a treasure trove of searchable material online. Your posts on these social sites such as Pinterest and Facebook can be easily found for weeks or years after they are made. And, unlike emails,, which are often seen as a spam, tweets and status updates are usually welcomed. What are some other advantages that social marketing has over email marketing?
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